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Mauritius


Initiatives include a two-year moratorium


on new hotel projects; a Jumeirah hotel is due in 2017, one of the last to slip in before the ban was announced, but that’s the last we’ll hear of for a while in Mauritius. The minister believes that this move will


help restore a sustainable balance between supply and demand. Existing hotels will be encouraged to refurbish their premises and improve quality generally. The government also believes the measure will encourage new direct foreign investment in the takeover of potentially flagging properties. “The idea is to stop any new developments for


now and to focus instead on raising the standards of what’s there, and also to even out supply and pricing instead of lessening margins when there is too much competition,” says Rhys Powell, Mauritius Tourism Promotion Authority (MTPA)


sales and marketing account director in the UK. Another big move is a bid to rekindle the


low season. The minister believes that a seasonal strategy is needed to give a boost to the tourism industry during May, June, July, August and September. The idea is to create a low-season roster of activities that will offer more reasons to come to Mauritius during that period, and within the strategy families are the primary focus. Family Fun Adventure is a trade and


consumer campaign that aims to promote the low season by identifying attractions and facilities beyond the beaches that appeal to families. The bespoke website – which highlights offers of up to 30% off family-friendly activities — and newsletters spread the message


online, while a supplement is currently being created in partnership with Monsoon for June. With year-round sunshine, clean and safe


seas and minimal jet lag, Mauritius had been gathering popularity with families for a while anyway, with hotels developing more and more products to cater for this segment. Elegant Resorts product manager Julie Sturzy is one that recognises Mauritius’s drive to hit the mark with families. “It is trying to compete with the new global


family travel market – with accommodation sizes being extended, for example. We send a large number of clients during our festive season – often multi-generational families enjoying the generously sized private villas with pools,” she says. The kids clubs and educational programmes


are second to none and families can easily relax due to the high-quality products, service, cuisine and range of facilities, adds Sturzy. The diversity of adventure and activities such as trekking, diving, watersports, horse riding, under-sea walks, nature trails and zip-lining offer enough to occupy everyone. But there is still plenty of mileage in the


romance market too, as Iain Raeper, product manager, If Only, points out. He says: “Weddings and honeymoons make


almost half of our bookings to Mauritius and continue to grow. As the demographic of couples getting married changes – the increase in second marriages and the average age of marrying getting older – there is a greater


46  TTGLUXURY.COM  SUMMER 2015  DESTINATIONS


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