NEWS
Halfords launches Boardman clothing range with green screen technology
Halfords has tested green screen technology for the first time to support the launch of its new Boardman clothing range, following a huge increase in customers using advanced imagery options when shopping online. Te bike and car accessories retailer
has partnered with online imagery expert SpinMe to shoot the cycling fashion line and create high quality interactive images with green screen automation. Halfords’ investment in spin technology - where browsers take control of an image and view a product from every angle - has seen a 37 per cent year on year growth in the number of spins viewed on its retail websites by customers at the end of its financial year in 2015. Green screen technology offers
Halfords greater merchandising versatility, allowing it to display products in situ, and achieve a superior depth of product image where customers can view granular detail such as zips, fastenings and stitch work normally only visible instore. Te clothing range is a new addition to the exclusive Boardman collection at Halfords, which also features the award-winning Boardman bike range. Te cycle clothing line will appear
alongside all other products, inspiring shoppers to ‘complete the look.’ “Te phenomenal increase in our
customers using 360 spin highlights the need for quality imagery options that are as advanced and detailed as possible,” said Ben Towers, Digital Studio Manager at Halfords. “Although it’s clearly a cycling brand, we want people to view the new Boardman range as a fashionable performance range. We’re displaying images of the products in a similar way to fashion retailers such as Topshop, Uniqlo or H&M. Our aim is for customers to feel good in what they are wearing, while knowing it’s beneficial to their cycling performance.” Halfords has worked with SpinMe for the past two years. “Green screen technology is a unique
way of enhancing intricate fashion details and styling online,” said David Brint, CEO of SpinMe. “Halfords understands that displaying items in a sophisticated way reduces returns and increases buyer satisfaction. We are experiencing an extremely competitive time in the market where retailers will succeed by addressing these areas and creating a truly interactive shopping experience.”
Expansion for Hangar Seven Leeds
Hangar Seven, one of the UK’s leading content creation businesses is expanding its Leeds operation with a move to a larger location in central Leeds.
Te new dedicated 25,000 sq. ft. office
and studio space will be one of the largest single space commercial studios in the North of England, accommodating a large photographic and video studio. Te office will also house the company’s specialist Retail Marketing team, overseen by Andy Johnson. Te expansion provides Hangar Seven with the physical resources to support
its rapid growth and to offer its clients a complete end-to-end service and work even closer with brands to manage and complete projects in one space. Te move also highlights Hangar Seven’s ambitions to create a creative hub in Leeds; tapping into, and nurturing, the growing local talent within the media space.
Andy Johnson, Managing Director of
Retail Marketing, Hangar Seven, said; “It is fantastic that we are now in a position to expand our Leeds business and move to a much larger premises. We can now work closer with our clients to offer them
a full end-to-end service. We recognise the importance of the Yorkshire economy to UK PLC and we understand that companies have to invest in expansion, in order to maximise the opportunities there”.
our uniquely targeted & responsive audience could be yours too
CHRISTMAS DELIVERY PROBLEMS LEFT BAD TASTE
Nearly one in three (31 per cent) of British online shoppers may have experienced problems with their orders this Christmas, says research conducted of behalf of JDA between 29-30 December. Its sample of 2398 adults seems to
bear out the backlash from consumers as supermarkets cancelled home deliveries, large retailers like M&S amended their delivery promises, and carriers halted making collections from retailers. Not a good way to start the Christmas shopping season. Te JDA research found that 49 per cent of its sample suffered missed deliveries, with 45 per cent experiencing late deliveries or not receiving their goods at all. Our personal experience here bore this out causing us to turn to the premium next day services from Citylink to ensure that important Supplier of the Year Awards trophies were delivered on time, which they were luckily, given the news that broke on Christmas Day, but that’s another story. Poor service is not the kind of news
to start a New Year with as, inevitably, a single disappointing experience during the often stressful run-up to Christmas can result in the loss of very good customers even when the actual problem was caused by the carrier rather than the retailer. As widely reported Click & Collect grew in
popularity largely to counter reliance on home delivery but here too there were problems with stores and collection points unable to cope with the demand and experiencing problems with delayed deliveries themselves. Long waiting times for service, disorganised or inexperienced staff, lack of dedicated areas for Click & Collect pick ups, and “lost” parcels were very common complaints. Tis flies in the face of the reasons why Click & Collect was chosen - 61 per cent of those surveyed opted for Click & Collect to avoid paying for delivery, with 53 per cent choosing it for convenience. Some customers (outside of this survey group) have since cottoned on, and complained in the wider media, that whilst Click & Collect delivery may be marketed as being “free”, the reality is that it can be very costly for the customer and very inconvenient indeed if requiring several trips to be made to eventually be able to be handed a parcel.
Jason Audiences - Monthly
“In hindsight, there remains massive room for improvement particularly if retailers decide to leverage shopping “events” like Black Friday...”
Issue Number 223 Jan/Feb 2015
ECMOD Direct Commerce Awards Entry Details
ISSN 2049-8993
www.directcommercemagazine.com
Official Magazine for Members
DIRECT COMMERCE ASSOCIATION 124,730 Print & Online
Shorrock, retail strategy director at JDA said “With growing numbers of consumers opting to shop with retailers that offer the option of “Click & Collect”, those that can ensure fulfilment excellence will be the ultimate winners. Indeed our research shows that nearly one in five online shoppers surveyed used an alternative retailer this Christmas as a result of their preferred one not having items available
Te DCA is staging a new conference for its members called Operations & Fulfilment Excellence . Te full day programme will provide much needed focus on all aspects of operations, including delivery and customer service strategies. Te date: 14th May 2015 at Leicester Tigers. More details including an earlybird registration offer can be found on page 9.
Plus lots more inside! Inside: Supplier of the Year Awards Winners
or having delivery times that met their requirements.” In hindsight, there remains massive
room for improvement particularly if retailers decide to leverage shopping “events” like Black Friday which resulted in pure chaos in operations centres up and down the country, meltdown for some of the carriers, and disappointed customers. All whilst retailers bore the true cost of lower margins and reduced demand once these sale days were over. Most multichannel retailers are now reporting increased demand over November and December, as they would and should, but as the old saying goes “turnover is vanity, profit is sanity” and it will be a while before the financial implications of Christmas 2014 are shared.
New event for Operations & Fulfilment professionals
CHRISTMAS DELIVERY PROBLEMS LEFT BAD TASTE
Nearly one in three (31 per cent) of British online shoppers may have experienced problems with their orders this Christmas, says research conducted of behalf of JDA between 29-30 December. Its sample of 2398 adults seems to
Average Issue Readership Print & online editions
bear out the backlash from consumers as supermarkets cancelled home deliveries, large retailers like M&S amended their delivery promises, and carriers halted making collections from retailers. Not a good way to start the Christmas shopping season. Te JDA research found that 49 per cent of its sample suffered missed deliveries, with 45 per cent experiencing late deliveries or not receiving their goods at all. Our personal experience here bore this out causing us to turn to the premium next day services from Citylink to ensure that important Supplier of the Year Awards trophies were delivered on time, which they were luckily, given the news that broke on Christmas Day, but that’s another story. Poor service is not the kind of news
to start a New Year with as, inevitably, a single disappointing experience during the often stressful run-up to Christmas can result in the loss of very good customers even when the actual problem was caused by the carrier rather than the retailer. As widely reported Click & Collect grew in
popularity largely to counter reliance on home delivery but here too there were problems with stores and collection points unable to cope with the demand and experiencing problems with delayed deliveries themselves. Long waiting times for service, disorganised or inexperienced staff, lack of dedicated areas for Click & Collect pick ups, and “lost” parcels were very common complaints. Tis flies in the face of the reasons why Click & Collect was chosen - 61 per cent of those surveyed opted for Click & Collect to avoid paying for delivery, with 53 per cent choosing it for convenience. Some customers (outside of this survey group) have since cottoned on, and complained in the wider media, that whilst Click & Collect delivery may be marketed as being “free”, the reality is that it can be very costly for the customer and very inconvenient indeed if requiring several trips to be made to eventually be able to be handed a parcel.
Jason
Shorrock, retail strategy director at JDA said “With growing numbers of consumers opting to shop with retailers that offer the option of “Click & Collect”, those that can ensure fulfilment excellence will be the ultimate winners. Indeed our research shows that nearly one in five online shoppers surveyed used an alternative retailer this Christmas as a result of their preferred one not having items available
“In hindsight, there remains massive room for improvement particularly if retailers decide to leverage shopping “events” like Black Friday...”
Issue Number 223 Jan/Feb 2015
room for improvement particularly if retailers decide to leverage shopping “events” like Black Friday which resulted in pure chaos in operations centres up and down the country, meltdown for some of the carriers, and disappointed customers. All whilst retailers bore the true cost of lower margins and reduced demand once these sale days were over. Most multichannel retailers are now reporting increased demand over November and December, as they would and should, but as the old saying goes “turnover is vanity, profit is sanity” and it will be a while before the financial implications of Christmas 2014 are shared.
New event for Operations & Fulfilment professionals
Te DCA is staging a new conference for its members called Operations & Fulfilment Excellence . Te full day programme will provide much needed focus on all aspects of operations, including delivery and customer service strategies. Te date: 14th May 2015 at Leicester Tigers. More details including an earlybird registration offer can be found on page 9.
17,200 Plus lots more inside! ISSN 2049-8993
www.directcommercemagazine.com
Official Magazine for Members
DIRECT COMMERCE ASSOCIATION Issue Number 223 Jan/Feb 2015 ISSN 2049-8993
www.directcommercemagazine.com Direct Commerce |
www.directcommercemagazine.com
Official Magazine for Members
DIRECT COMMERCE ASSOCIATION Inside: Supplier of the Year Awards Winners
ECMOD Direct Commerce Awards Entry Details
or having delivery times that met their requirements.” In hindsight, there remains massive
CHRISTMAS DELIVERY PROBLEMS LEFT BAD TASTE
Nearly one in three (31 per cent) of British online shoppers may have experienced problems with their orders this Christmas, says research conducted of behalf of JDA between 29-30 December. Its sample of 2398 adults seems to
DC Weekly opted in recipients 20,340
bear out the backlash from consumers as supermarkets cancelled home deliveries, large retailers like M&S amended their delivery promises, and carriers halted making collections from retailers. Not a good way to start the Christmas shopping season. Te JDA research found that 49 per cent of its sample suffered missed deliveries, with 45 per cent experiencing late deliveries or not receiving their goods at all. Our personal experience here bore this out causing us to turn to the premium next day services from Citylink to ensure that important Supplier of the Year Awards trophies were delivered on time, which they were luckily, given the news that broke on Christmas Day, but that’s another story. Poor service is not the kind of news
to start a New Year with as, inevitably, a single disappointing experience during the often stressful run-up to Christmas can result in the loss of very good customers even when the actual problem was caused by the carrier rather than the retailer. As widely reported Click & Collect grew in
Delivering your advertising to
popularity largely to counter reliance on home delivery but here too there were problems with stores and collection points unable to cope with the demand and experiencing problems with delayed deliveries themselves. Long waiting times for service, disorganised or inexperienced staff, lack of dedicated areas for Click & Collect pick ups, and “lost” parcels were very common complaints. Tis flies in the face of the reasons why Click & Collect was chosen - 61 per cent of those surveyed opted for Click & Collect to avoid paying for delivery, with 53 per cent choosing it for convenience. Some customers (outside of this survey group) have since cottoned on, and complained in the wider media, that whilst Click & Collect delivery may be marketed as being “free”, the reality is that it can be very costly for the customer and very inconvenient indeed if requiring several trips to be made to eventually be able to be handed a parcel.
Jason
“In hindsight, there remains massive room for improvement particularly if retailers decide to leverage shopping “events” like Black Friday...”
thousands of the right people
Shorrock, retail strategy director at JDA said “With growing numbers of consumers opting to shop with retailers that offer the option of “Click & Collect”, those that can ensure fulfilment excellence will be the ultimate winners. Indeed our research shows that nearly one in five online shoppers surveyed used an alternative retailer this Christmas as a result of their preferred one not having items available
Plus lots more inside!
or having delivery times that met their requirements.” In hindsight, there remains massive
room for improvement particularly if retailers decide to leverage shopping “events” like Black Friday which resulted in pure chaos in operations centres up and down the country, meltdown for some of the carriers, and disappointed customers. All whilst retailers bore the true cost of lower margins and reduced demand once these sale days were over. Most multichannel retailers are now reporting increased demand over November and December, as they would and should, but as the old saying goes “turnover is vanity, profit is sanity” and it will be a while before the financial implications of Christmas 2014 are shared.
New event for Operations & Fulfilment professionals
Te DCA is staging a new conference for its members called Operations & Fulfilment Excellence . Te full day programme will provide much needed focus on all aspects of operations, including delivery and customer service strategies. Te date: 14th May 2015 at Leicester Tigers. More details including an earlybird registration offer can be found on page 9.
Inside: Supplier of the Year Awards Winners
ECMOD Direct Commerce Awards Entry Details
CHRISTMAS DELIVERY PROBLEMS LEFT BAD TASTE
Nearly one in three (31 per cent) of British online shoppers may have experienced problems with their orders this Christmas, says research conducted of behalf of JDA between 29-30 December. Its sample of 2398 adults seems to
bear out the backlash from consumers as supermarkets cancelled home deliveries, large retailers like M&S amended their delivery promises, and carriers halted making collections from retailers. Not a good way to start the Christmas shopping season. Te JDA research found that 49 per cent of its sample suffered missed deliveries, with 45 per cent experiencing late deliveries or not receiving their goods at all. Our personal experience here bore this out causing us to turn to the premium next day services from Citylink to ensure that important Supplier of the Year Awards trophies were delivered on time, which they were luckily, given the news that broke on Christmas Day, but that’s another story. Poor service is not the kind of news
to start a New Year with as, inevitably, a single disappointing experience during the often stressful run-up to Christmas can result in the loss of very good customers even when the actual problem was caused by the carrier rather than the retailer. As widely reported Click & Collect grew in
popularity largely to counter reliance on home delivery but here too there were problems with stores and collection points unable to cope with the demand and experiencing problems with delayed deliveries themselves. Long waiting times for service, disorganised or inexperienced staff, lack of dedicated areas for Click & Collect pick ups, and “lost” parcels were very common complaints. Tis flies in the face of the reasons why Click & Collect was chosen - 61 per cent of those surveyed opted for Click & Collect to avoid paying for delivery, with 53 per cent choosing it for convenience. Some customers (outside of this survey group) have since cottoned on, and complained in the wider media, that whilst Click & Collect delivery may be marketed as being “free”, the reality is that it can be very costly for the customer and very inconvenient indeed if requiring several trips to be made to eventually be able to be handed a parcel.
Jason
Shorrock, retail strategy director at JDA said “With growing numbers of consumers opting to shop with retailers that offer the option of “Click & Collect”, those that can ensure fulfilment excellence will be the ultimate winners. Indeed our research shows that nearly one in five online shoppers surveyed used an alternative retailer this Christmas as a result of their preferred one not having items available
“In hindsight, there remains massive room for improvement particularly if retailers decide to leverage shopping “events” like Black Friday...”
Issue Number 223 Jan/Feb 2015
or having delivery times that met their requirements.” In hindsight, there remains massive
room for improvement particularly if retailers decide to leverage shopping “events” like Black Friday which resulted in pure chaos in operations centres up and down the country, meltdown for some of the carriers, and disappointed customers. All whilst retailers bore the true cost of lower margins and reduced demand once these sale days were over. Most multichannel retailers are now reporting increased demand over November and December, as they would and should, but as the old saying goes “turnover is vanity, profit is sanity” and it will be a while before the financial implications of Christmas 2014 are shared.
New event for Operations & Fulfilment professionals
Te DCA is staging a new conference for its members called Operations & Fulfilment Excellence . Te full day programme will provide much needed focus on all aspects of operations, including delivery and customer service strategies. Te date: 14th May 2015 at Leicester Tigers. More details including an earlybird registration offer can be found on page 9.
Plus lots more inside! Inside: Supplier of the Year Awards Winners Call Us
ECMOD Direct Commerce Awards Entry Details
ISSN 2049-8993
www.directcommercemagazine.com
Official Magazine for Members
DIRECT COMMERCE ASSOCIATION 01271 866112
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