Sponsored by 24 LIST, MEDIA & AFFINITY OPPORTUNITIES MEDIA WATCH
Howse Jackson Marketing & Motability team up for affinity marketing programme
Affinity marketing and data specialist, Howse Jackson Marketing, is teaming up with national disability charity Motability, to launch a coordinated brand partnership and affinity marketing programme.
Commencing immediately, the programme will see Howse Jackson working with Motability to seek out and identify best-in-class brand partnership opportunities across a wide range of lifestyle sectors. The aim is to deliver additional value for Motability’s existing 630,000 strong customer base in the form of incentivised deals, offers and commercial partnerships. The affinity programme is also anticipated to generate a new, ongoing revenue stream for Motability’s charitable objectives.
Motability is the national charity that directs and oversees the Motability Scheme (Registered Charity in England & Wales No. 299745). Motability also provides financial assistance to customers, who would otherwise be unable to afford the mobility solution they need. The Motability Scheme is the UK’s leading car scheme for disabled people. It provides affordable, convenient, trouble-free motoring to over 630,000 disabled customers and their families. Powered wheelchairs and scooters can also be leased using the Motability Scheme.
Inserts reach mature customers
Plumbs has awarded Alchemy Direct Media with the management of its Insert Programme which reaches customers aged 50+ - 22 per cent male, 78 per cent female. 90 per cent are home owners. A choice of programmes is offered – 2,400 monthly in product despatches – up to 8 pages A5 to 20g; 250,000 in customer mailings which are bi-monthly – up to 4 pages A5 to 10g; and 250,000 in enquirers mailings, again bi-monthly and to the same spec as customer mailings. The rate is £45 per 1000 with a minimum commitment of 50,000.
DCA encourages members to exchange
DCA members are offered the opportunity to attract interest in list and insert exchanges to fellow member companies via the member area of the new www.direct-commerce-
association.com website. This area of the site is only accessible to registered member company executives and allows the promotion of media exchange and rental opportunities. Additionally members may offer discount codes on merchandise purchases to member company executives wishing to buy from their catalogues, stores and websites, all of which extends the range of membership community benefits and generates additional business for those participating. Further information is available from Jenny on 01271-855545.
Alchemy offers Vertbaudet file
Vertbaudet targets the parents of children up to ten years old with a range of childrenwear, maternity clothing and nursery furnishings. It has been offering new testers of the file a bonus of an additional 5,000 names with any order for 5,000+ name selections. There are 116,539 0-12 month buyers of which 43,053 are multi-buyers and 110,974 have ordered online. The profile is 75 per cent female, aged between 20-49, with 97 per cent home owners. Renters can select by age of children and personal interests.
EXPERT MEDIA ROSTER
Business to consumer lists
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• Over 90,000 0-12 month mail order buyers of the finest replicas, cards, gifts and books from the leading museums and galleries in the UK
• Affluent consumers with a keen interest in fine art and history
• 85% Female aged predominately over 55 years
• Highly responsive to charity offers and non competing mail order
Contact Carole Collier on 020 8995 1919
ccollier@uni-marketing.com www.uni-marketing.com
Tel: 020 3397 9950 Fax: 020 3637 0997
www.accentdirect.co.uk lists@accentdirect.co.uk
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A premium list from our Portfolio:
• 128,004 0-12 month buyers • 82% Female
• Incomes of £20,000+ • Aged 40-55+
• High volume of parents and grandparents • Over 90% being repeat buyers.
Contact Pamela Gardiner via +44 (0)20 3397 9950
lists@accentdirect.co.uk
www.accentdirect.co.uk
Consumer and b-to-b, postal, email, and SMS, “Expert media roster” provides the ideal place to showcase your list and insert programmes.
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