CATALOGUES BACK IN THE SPOTLIGHT
“Surely my catalogues
should be making me more profit?”
15
“I can’t take it any more I’m calling TA Design!”
“Your market, your customers, are constantly changing. What’s in vogue, the things that customers respond to, the way they like to be spoken to – all change over time.”
exclusively in the fashion sector) face the problem of trying to appeal to a new, younger audience – without alienating their core, older customers? Again, testing can help give insights, and point the way.
Slow and easy does it
Everyone agrees that we want to know more about our customers and prospects. Tis is so we can adjust our product offering, tone of voice, prices, etc so as to better appeal to them. Marketers can spend a lot of money on market research, or
sending out print or digital questionnaires, or asking for personal data in return for a white paper or a discount. But the most direct method of finding out what people think is to
offer two options, and see which is more successful in terms of sales. For catalogues, some of the more obvious things to begin with are: Front cover – image Front cover – headline Front cover – offer
• • •
• Page 2 – introductory letter •
Prices – up as well as down Use a carrier or separate item as the test vehicle. Tat way, you
can keep your catalogue the same. Test catalogue size – with a little planning this can be easier
than you may think.
It’s simple to get started It’s simple to test – it’s just a question of putting it into the project briefs and schedules. If you want to begin or revitalise a testing programme, in order
to get to know your customers and prospects better, and start getting more out of them – there are plenty of good experienced people and specialist consultants within the DCA umbrella. So a good starting point would be to have a chat with one of them – you won’t find that so very testing!
Every direct commerce company wants to sell more products, to more customers new and old, through all channels.
STYLISH, ENGAGING AND EFFECTIVE CATALOGUES
As the acknowledged experts on all things catalogue, we can help you reactivate your catalogues into powerful selling vehicles, and engaging ambassadors for your brand.
Brand-aware, we’re well-versed in designing catalogues, websites and emails that follow your brand positioning and guidelines.
• FREE critique of your current catalogue • Creators of over 1,500 successful catalogues
• Best DCA Creative Agency 4 out of the last 6 years
We understand how consumer and B2B catalogues best work in our multi-channel marketplace.
“ TA Design breathed much needed new life into our brand with fresh thinking and great design work. Sales are already way up on last year.”
...Another happy client
SPEAK TO THE EXPERTS now TADESIGNTADESIGN
N catalogue creativity 01273 72 40 40 |
tadesign.co.uk TADESIGN TADESIGN Direct Commerce |
www.directcommercemagazine.com catalogue creativity
STYLISH, ENGAGING AND EFFECTIVE CATALOGUES
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