CATALOGUES BACK IN THE SPOTLIGHT
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in their drives to grow sales. Retail is all about current trends, fashion and seasons, and catalogues now need to reflect this. Most retailers deploy multiple media to reach their markets and many have now developed a new respect for print in all of its forms as it is highly effective. It has the advantages of being tactile, being there when you want to read and share it. It never runs out of signal and has an everlasting battery, but most importantly, it becomes personal to the recipient, and is used as a guide to a retailer’s latest ranges and a buying tool which takes the customer through to purchase. One of
the notable advances in retail marketing is that the majority of client companies have become far better at attributing sales to the correct channels. Tis proves time and time again that a very high proportion of sales are directly driven by catalogues and customer magazines. Pindar has been through some very
difficult times over the last 5 years and has had to make some very serious commitments. Our world is the retail world and we understand its demands and its prerequisites. It is our role to help customers understand how print works and this stance extends to the role played
pindar pindar ymgroup Part of the
Outstanding catalogue and brochure printing Exceptional quality print and binding, fi rst class customer care
Pindar
CS.indd 1
For all your enquiries please contact Norman Revill 07725 219763
n.revill@
pindar.com www.pindar.com
Direct Commerce |
www.directcommercemagazine.com 04/06/2014 09:16
With compliments T:
Pindar Scarborough Limited Pindar House Thornburgh Road Eastfield Scarborough North Yorkshire YO11 3UY
W:
01723 581581
www.pindar.com
Registered in England and Wales Company Number 07520900
by our training centre which regularly hosts retail businesses which are exploring how print can be made to work for them. Not so many years ago there was a
wealth of print catalogue experience to be found in most retail businesses. Ten came digital and all focus and investment went in that direction. Now digital experts accept that other media drives profitable online sales and the new regime requires a leveraging of every media in this multichannel world we inhabit and a return to classical direct marketing of which the catalogue is the star.
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