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A Coventry University scholarship programme designed to support the disproportionately low number of women studying engineering and computing has received the backing of manufacturing industry leader Tata Technologies. The Coventry-based engineering


and product development specialist – whose UK headquarters are on the University’s Technology Park – is providing £15,000 for the scholarship scheme to match-fund a donation made by the 29th May 1961 Charitable Trust. Coventry University will use the


funding from Tata Technologies and the trust to award a grant of £1,500 to each of the 20 female recipients of its Ada Lovelace scholarship, which supports women studying courses in its Faculty of Engineering and Computing. Amongst the recipients is 18-year-old Zara


Talat, who is in her first year of a mechanical engineering degree at Coventry University. Zara, who is originally from Kingston-


upon-Thames and was a science, technology, engineering and maths (STEM) co-ordinator at her secondary school, said: “It’s great to be awarded with this scholarship, I feel like we’re being recognised and encouraged for being women engineers in a field of study which traditionally lacks female representation. “I’ve always felt very strongly about


inspiring more women to take up STEM careers to break the stereotype of those subjects traditionally being


targeted at men. Men and women often have different approaches to logical tasks and projects, and both can learn a huge amount from each other, so it’s important for future STEM development that interest in these subjects is encouraged regardless of gender.” The scholarships collaboration is set to


extend an already successful relationship between Coventry University and Tata Technologies, which includes the ‘Ready Engineer’ internship programme by which students can gain a year’s work experience with the company – including the possibility of working at its offices in Singapore, India or North America. Professor Michael Fitzpatrick,


Executive Dean of the Faculty of Engineering and Computing, said: “The UK faces a challenge in addressing the disproportionately low number of female students taking up courses in engineering and computing, but it’s a pleasure to be announcing this scholarship funding which is one way we are encouraging women into STEM careers. “We’re extremely grateful to Tata


Technologies and to the 29th May 1961 Charitable Trust for their support and funding for the initiative, which is demonstrating the positive impact that such generous giving is having on our students’ lives and studies. We hope that the grants will inspire these students onto successful careers either with Tata Technologies or in the wider industry.”


The NCUK Success game has been developed by


Corporation Pop


network, Sina Weibo. It has also integrated the Chinese version of the game with WeChat to allow sharing on the popular messaging app. Dom Raban, managing director


at Corporation Pop, said: “This is a simple to play, yet addictive game that shows players how an NCUK programme can be an effective route into a leading UK university. We have taken a mobile-first approach as our research established that the target audience primarily accesses the internet through their smartphones. “One of the most challenging


aspects of the brief was working with Sina Weibo and WeChat as the development kits are in Chinese. However with the help of a native-language specialist we were able to ensure that our solution would be compatible.”


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