NEWS YOU CAN USE — CRUISE NEWS
CRUISE NEWS YOU CAN USE
Hapag-Lloyd invests in major marketing activity for Europa 2 cruises Hollie-Rae Merrick
Hapag-Lloyd has introduced a marketing campaign to raise the profile of its newest ship Europa 2. The international campaign,
Europa 2 Summer Specials, promotes seven Mediterranean cruises between June and August 2015. The sailings are being promoted to 20 destinations. The line has created online banner adverts and a new brochure for the campaign, as well as a website at europa2-summer-
specials.com. The site provides information about the ship, routes, prices and
the various types of suite available on board. The Europa 2 Summer Specials
campaign offers passengers up to 30% off a veranda, ocean, grand ocean or penthouse suites. The deal is available on bookings made before December 31. For example, the line’s seven- night sailing from Civitavecchia to Barcelona on July 11 usually leads in at £4,200 cruise-only, but is now on offer at £2,990. Julian Pfitzner, director of
product management for Europa 2 and head of marketing services at Hapag-Lloyd Cruises, said: “Hapag- Lloyd Cruises was able to increase
Summer savings: Europa 2
its international guest base by 60% between May 2013 and October 2014. “We have a very high
satisfaction rate among our
Ponant presents 2015 inaugural sailings list for new ship Le Lyrial
French cruise line Ponant has unveiled details of the inaugural sailings of its new 122-room Le Lyrial, due in spring 2015. The inaugural sailing, leading in at €3,350, is a seven-night round-trip from Venice, departing on May 9 next year, visiting Split, Korcula, Dubrovnik, Kotor, Hvar and Rovinj. A seven-night ‘family’ cruise
from Athens to Dubrovnik departs on August 1 and leads in at €2,330.
CRUISE NEWS IN BRIEF
Early release for Celebrity Cruises’ 2016 sailings list Celebrity Cruises has released its 2016 Alaska and Bermuda sailings earlier than ever. Three Celebrity ships will offer seven and eight- night cruises in Alaska, calling at 19 destinations. Celebrity Summit will continue to sail in Bermuda between May and August 2016. New for 2016, Celebrity Summit
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travelweekly.co.uk — 4 December 2014
will sail eight nights from San Juan, Puerto Rico, on April 23.
cruisingpower.co.uk
Celestyal site goes live Celestyal Cruises’ new website, unveiled at World Travel Market, is now live. Celestyal is the new name for Louis Cruises, which rebranded last month.
celestyalcruises.com
international guests and we want to increase further this international guest base by focusing on our newest ship.”
hapag-lloyd.com
One child aged four to 17 goes free if sharing with two adults. A gastronomy cruise on August 15 is also among its 2015 sailings. The ship has one deck dedicated
to suites, including an owner’s suite with a 12-metre sq balcony.
ponant.com
Ponant’s Le Lyrial
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