6
events & festivals reasons for seasons - events and experiences to shape a booking - JAPAN
Springtime in Japan takes on a magical hue thanks to the iconic blossoms. Beginning with plum trees in March and continuing into May when the last cherry blossoms drift to the ground in northern Japan, this is a beautiful time to visit, particularly for garden-lovers. Recommend the traditional custom of hanami – visiting the mountains and parks with cherry blossoms for sake- drinking parties beneath cherry trees decked out in pink.
seejapan.co.uk
AUSTRIA
As if the skiing wasn't enough, Snowbombing (April 6-11) adds another incentive to book and offers a week-long whirlwind of world class DJs and bands in the alpine setting of Mayrhofen. Days are spent skiing, boarding and enjoying music on mountaintop stages while nights deliver cutting-edge performances in unique venues, from a sky-high igloo to a forest clearing. Possibly the greatest show on snow.
snowbombing.com
USA
For the ultimate American experience few events can match American Football's season fi nale: Super Bowl Sunday (February 1, 2015). Next year's Super Bowl will be held at the University of Phoenix Stadium, Arizona. Katy Perry will headline the half-time entertainment. It's worth being in town even if you don't get a ticket for the big game. nfl .com/superbowl/49
CANADA Guarantee your clients a white winter
wonderland combined with plenty of fun by booking them to Québec City during
the Winter Carnival period. From January 30 - February 15, 2015 the city is alive
with excitement as ice sculptures and ice palaces are built close to the city centre;
fun ice canoe races and night parades are staged; and warming hot tubs and hot
toddies are the order of the day in this great celebration of winter.
carnaval.qc.ca
IRELAND
A national holiday celebrated in more countries than any other, St. Patrick’s Day is the day when everyone wants to be Irish. Celebrate it in Dublin and revellers can join four days (March 13-17) of comedy, music, parades, craft beers and cultural events. They can also explore a city steeped in history and buzzing with youthful energy, where the charming and cosmopolitan converge.
stpatricksfestival.ie
HONG KONG
Chinese New Year (February) is the biggest (and most-adored) festival of the lunar calendar, with 15 days packed full of age- old traditions, cultural festivities and family celebrations. Locals fl ock to aromatic temples to pray for good fortune, fi ll themselves with auspicious foods and string up bright-red lanterns. Musts include the Night Parade, fi reworks and horse racing events.
discoverhongkong.com
sellingtravel.co.uk
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