INDUSTRY I MARKET
Innovative futures
Solar PV technology came to prominence as a path to cheaper energy for all but ended up increasing market share as a financial offering. Jamie Evans, Managing Director and Head of U.S. Eco Solutions for Panasonic discusses how solar is set for success as new solar solutions shed light on savings.
GOING GREEN is key to success for many reasons. For starters, there’s the growing buzz around corporate social responsibility. For organizations looking to demonstrate their commitment to a cleaner world, installing solar panels is a no brainer. It positions them as pioneers of sustainability – crucial among today’s environmentally-conscious society.
Yet, while implementing renewable energy is often considered a top priority, there’s one thing every organization recognizes – it must be economically viable. As early adopters have come to see, solar panels
have proven to reduce electricity costs. With volatile and rising energy costs eating into profits and operating budgets, having an understanding of how solar power can offer stable, long-term financial savings and a steady return on investment has helped many organizations manage their energy spend. In many cases, simply avoiding the most common mistakes can provide a path to successful solar solutions.
A double edged sword Solar is good for the planet, public perception, and pocketbooks, so what’s the hold up? Unfortunately, even when the intention to go solar is strong, making the
final decision to push forward with these projects is not always an easy one. Yes, in the long run solar will help companies save money, but unexpected upfront costs associated with many installations can dampen the excitement about overall savings.
At the start of the solar boom, high equipment costs were the leading deterrent. Modules and inverters added significant expense to any project. Thankfully, those costs have dropped upwards of 60 percent since
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www.solar-international.net I Issue V 2014
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