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COVER STORY I INTERVIEW both economic and environmental level.


QTo what extent are you involved in first line on the UN Climate


Change campaign ?


A Innovation is our core value and for us it is crucial to participate and speak


up on climate change and greenhouse effect. For this reason, we strongly share the views of world leaders like President Obama and UN Director General Ban Ki Moon who are some of the most authoritative voices within the debate. Our collective efforts at Power Clouds not only produce outstanding results on a large scale but they also generate awareness within young people about these crucial challenges. We are acting as business players but also as social innovators and educators within society.


QHow similar is Rifkin’s model to Power Clouds?


A Jeremy Rifkin is a guru within the industry and we follow his activism for


years now. When he refers to an ideal model of shared energy production he indirectly portraits the major traits of Power Clouds, namely a business which acts as catalyzer of human potential in the production of photovoltaic systems. We strongly believe Rifkin’s model is to be considered a theoretical part of what Power Clouds implements in reality and for this reason, we can safely define ourselves as players with an unprecedented success.


QWhat are your commitments toward the global community?


A We take social responsibility and giving back to the community very


seriously as we believe that everyone


should have the chance to have a better life. We pledged to contribute and donate solar panels to a school in Romania (Scornicesti) as well as to another school in Zambia for the creation of one of the World for People schools worldwide. By empowering communities with our technological expertise we contribute to make the world a bit better than we found it.


QWhat are your ambitions for the next year or so? Are you looking to


expand into other territories?


A We envision very ambitious plans for our business and we are currently


engaged in different business expansion activities. We have several areas pinned on our map but Japan is most likely to be our next target country, where we are installing new solar panels in different parts of the nation. Seeing the huge enthusiastic support shown by Romanian local authorities, we are confident of a co operation outside Europe with other governments and institutions.


QHow did you become involved in Power Clouds?


A I conceived Power Clouds long before it was an actual business reality.


Throughout my academic studies in Electronics engineering and my interest towards ecology I became passionate about entrepreneurship too.


I then took over a leadership role within one of the most important photovoltaic suppliers in Europe and since then I started thinking about a revolutionary way to operate in business.


©2014 Permission required. Angel Business Communications Ltd.


Roberto Forlani did his undergraduate studies in Mechanical Engineering during which his passion for automation and electronics emerged and excelled in academia. Once graduated with distinction with a dissertation on Fuzzy Logic Applications in Power Systems .He was then awarded another scholarship within the field of ‘Power Automation Systems”.


Over this time Roberto discovered his entrepreneurial spirit fuelled by the desire to change the world, working as consultant of judges and other carriers for the assessment of electromagnetic emissions of the BTS station for mobile network.


In 2004, thanks to his experience with the electronics systems of power, industrial automation and his fond interest in ecology he started his journey within the construction of small photovoltaic plants. Roberto was noticed by a renowned Italian supplier of photovoltaic converters which operates all over the world. Along with his team, Roberto became a strategic partner for the technical assistance and the set up of big photovoltaic plants across the globe as well as consulting on creating production systems of renewable energy.


Issue V 2014 I www.solar-international.net 17


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