DESTINATIONS — WTM 2014 PREVIEW
closely with their destination management companies to ensure local communities benefit from tourism.
Similar themes will be addressed the following day in Increasing
the local impact of tourism (Tuesday, 10-11.15am, South Gallery 19-20) with input from Tui’s head of sustainable development, Jane Ashton. But perhaps more directly relevant for agents is How can you use responsible tourism to drive sales? (Tuesday, 1-2pm, South Gallery 19-20), which will look at how to tread the fine line between offering consumers a responsible option while still maintaining a high-quality holiday product – and all without so-called ‘greenwashing’. This is followed on Wednesday
Nikki White, Abta
by the World Responsible Tourism Awards (11am-12pm, Global Stage AS 850) and a Responsible Tourism networking reception (5-6pm, Platinum Suite 1).
TECH TALK
Technology trends might seem like the preserve of back-end IT departments or tech-obsessed geeks, but by changing the way consumers and the trade access travel products, technology has more of an impact than you might think. Travel Weekly’s technology-
focused sister title Travolution is the official partner of The Travel Tech Show at WTM for the second consecutive year, and will be producing a dedicated edition of the magazine to be distributed at the show. Editor Lee Hayhurst will be moderating sessions in the Travel Tech Theatre (TT390), including how Rich guest profiles will transform hospitality (Wednesday, 10.30-11.15am), and Tours & Activities: understand the opportunity in the hottest sector in
travel distribution (Wednesday, 1.30-2.15pm). Travel Technology Initiative is running a Travel Innovation Summit (Monday, 2.30-5pm, Global Stage AS850) bringing together key speakers from Thomas Cook, Travelzoo and Sabre Travel Network to look at the latest developments, followed by a Technology Drinks Reception (Monday, 5-6pm, Travel Tech Theatre TT390) for tech buyers.
Smartphones are one of the most important innovations of recent years, changing the way we browse and book travel; for a closer look at how to make sure your business is capturing this market, attend Mobile First (Tuesday, 11am-12pm, Platinum Suite 3-4) and Mobile – beyond the phone (Tuesday, 12.30-1.30pm, Platinum Suite 1), considering how tablets and other devices are taking this trend a step further. Also peering into
a crystal ball, Travel Technology Latest Trends
(Tuesday, 5-6pm, Platinum Suite 3-4) will flag up what to expect in the coming year to help you stay ahead of the curve.
30 October 2014 —
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