NEWS YOU CAN USE — OPERATOR NEWS
Trafalgar aims to raise brand awareness with help of new sales team Lucy Huxley
Trafalgar’s new sales director wants to raise brand awareness so that consumers are asking for Trafalgar rather than just being switch-sold to it. Julie Brooker, who joined
Trafalgar from Virgin Atlantic six months ago, said: “This is not about getting direct bookings. I am a huge supporter of the trade. Agents are switch-selling people on to a Trafalgar tour, but I want to get customers walking in with a Trafalgar brochure to book. “If we are going to achieve the kind of growth we are targeting, then I have to increase awareness
of Trafalgar with consumers,” she said, adding she was looking to “double my numbers”. Brooker said she had a new
sales team on the road to support agents with the anticipated increase in sales.
Sales manager Helen Tate was in the One Stop Touring Shop sales team, which sold Trafalgar and the group’s Insight Vacations. Tate will now look after the south and southwest purely for Trafalgar. Brooker has also hired two sales managers. Daniel Clyburn has joined from Do Something Different to look after the north, and Aaron Candler has joined from Tui to cover London and the southeast.
about driving new people to the world of touring. “We have 10 styles of tour, and one of them is our At Leisure programme, which is perfect if you’re new to touring or a cruiser as you get two or three nights in a destination, so there’s less packing and unpacking, more free time and no early starts.” Brooker said cruise passengers
Julie Brooker, sales director
Brooker claims Trafalgar pays the highest commission levels of any touring company. Brooker said: “Our growth is
were one of her target markets for Trafalgar holidays.
trafalgar.com
30 October 2014 —
travelweekly.co.uk • 21
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