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theibcdaily For the latest show news and updates follow #IBC2014 Analytics for big data Genius Digital and GfK By Monica Heck


A shared vision around the ‘big data dilemma’ in the broadcast world is at the heart of the Genius Digital and Gfk demonstrations taking place in Hall 14 this year. In May this year, GfK became the majority shareholder in Genius Digital, a move which brings to the fore the synergies between GfK’s market research business and Genius Digital’s


Gateways for live TV capture


Exterity By Monica Heck


A new range of AvediaStream TVgateways, designed to simplify the delivery of DVB television content over enterprise IPTV networks, is on show for the first time at the Exterity stand.


The gateways enable


organisations to receive and securely distribute multiple video streams simultaneously. The newly launched TVgateways can ingest DVB-C/C2/T/T2/ S/S2 broadcast streams from eight multiplexers via eight tuners in one blade, saving rack space in server rooms, reducing power consumption and making them the highest performing and compelling, professional live broadcast acquisition product available.


The TVgateways are primarily aimed at businesses that want to provide live TV as part of their enterprise IPTV offering, including corporate, hospitality and governmental organisations. Other on-stand


demonstrations will show how broadcasters presently use Exterity solutions to distribute video around television studios and production galleries, enabling peer review of content via individual or shared screens. Commercial and marketing teams can monitor competitor output and track live and breaking news at their desktops with tailored Artio Portal and Multiview screens. Exterity systems are currently used by broadcasters, content producers and operators including the BBC, Canal+, Endemol, ESPN, Etisalat, ITV, NPR and Warner Bros. 14.H13


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realtime data analysis technology.


At IBC, both companies are


addressing the difficulties linked to handling the vast quantities of data generated in today’s broadcast world. This data is an invaluable source of capital for operators, enabling them to analyse audiences, monitor churn rates and optimise their services, yet collecting and managing it


often requires the use of disparate analytics tools. Together, Genius Digital’s Insight Platform and Gfk’s market research business enable pay TV operators to make sense of relevant data. Using realtime data collection technology, the Insight Platform integrates


multiple data sets for a single view of the customer across all platforms. It delivers a tailored solution around content and subscriber insights, personalised targeting and retention, ad optimisation, UX insights and realtime QoE monitoring. 14.F37


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