theibcdaily
Bridging the gap between television and social media
Neotion By Ian McMurray
Enabling broadcasters and operators to allow their viewers — via a mobile app — to automatically synchronise their second screen devices with the live content on the main TV screen is the design goal of Neotion’s BlueBridge Synchro! Technology which the company is demonstrating at IBC. According to Neotion, the system allows the application on any mobile device to automatically recognise the content being viewed on the main TV screen without requiring the user to manually enter or search for websites or apps linked to the programme. While BlueBridge Synchro! fingerprints TV streams in realtime and enables tablet or smartphone applications to identify automatically and
advertising, a TV programme, a theme tune, music clip video or any short audio content broadcast through the TV channel.
Neotion says that these two automatic recognition solutions enable a wealth of use cases in which mobile application will
synchronise with Live TV to activate specific content, enhance advertising through interactivity or incentivised adverts, instant voting, programme
recommendations and measurements.
Where’s that bridge!: BlueBridge Synchro! can enhance advertising with incentives
quickly which TV channel the viewer is watching on, its stablemate, BlueBridge Synchro! Spot, enables mobile applications to recognise
The company claims that BlueBridge Synchro! finally bridges the gap between the main screen TV and the social media world, allowing advertising and many other services to be extended from the main screen to social media. 4.B53
Fiberlink SDI Flex Series introduction
Communications Specialties Inc (CSI) By Heather McLean
The latest addition to CSI’s Fiberlink line of broadcast quality fibre optic transmission products is being introduced. The SDI Flex series of products combines the transmission of five different bi- directional baseband signals: 3G/HD/SD-SDI, audio, data, contact closure and Ethernet in a compact box using only one fibre. “IBC is the perfect show
to introduce SDI Flex to the market and we are excited to be exhibiting in Amsterdam this year with such a unique and timely product,” said Paul Seiden, CSI’s director of sales. SDI Flex is available in
various versions to support single mode and multimode
fibre, as well as a throw- down box or as a card for the Fiberlink card-cage. It can also be ordered without SDI support for applications needing only Ethernet, data, contact closure and audio functions at a lower cost. It is powered by CSI’s standard Fiberlink power supply or from a customer’s low voltage AC or DC source.
CSI is demonstrating its
Fiberlink 3500 Series for the transmission of up to four independent 3G/HD/SD-SDI signals or 4K/60 with no compression or latency. Variations of the product are available for both one- way and bi-directional transmission of multiple SDI signals over both single mode and multimode fibre. 10.F37
54 theibcdaily
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