theibcdaily Broadcasting choice
www.ibc.org Monday 15.09.14 Conference Analysis By Kate Bulkley
Broadcasting is the “most powerful cultural medium” and broadcasters have a social responsibility to introduce people to new and complex ideas, Professor Brian Cox, physicist and science TV presenter, told a packed Forum audience at IBC. “I don’t want a society where
you are a 15-year-old and you can sit in your bedroom and watch the computer games channel 24 hours a day. I want that 15-year-old to be exposed to ideas and obviously the education system does that, but in the past the television system has done that as well,” said Cox. “How do we protect that in an
environment where you choose precisely the sort of content you want to watch? This is where I want to see the innovation
working for society. I challenge the idea that the ultimate ideal is choice…it’s really about informed choice. So do we see ourselves (in television) as part of society or as deliverers of things that we know people want or is it some kind of a middle ground?” Cox’s engaging on-air style has helped popularise TV programmes like Wonders of the
Creation and technology By Carolyn Giardina
Robert Rodriguez drew a huge crowd at Avid’s IBC stand when he appeared to discuss his use of Avid’s tools to make his movies. The filmmaker has been an Avid user since he made 1995’s Desperado, and calls his use of the technology a “way of life” as he maintains an at-home studio. This includes Avid MediaCentral Platform’s Avid
Artist Suite (including Media Composer and Pro Tools) and Avid Storage Suite (ISIS) applications. He most recently used Avid tools to make 3D feature film Sin City: A Dame T
o Kill For and the adaptation of his From Dusk Till Dawn for his El Rey network. “Technology helps you get closer to working at the speed of thought,” Rodriguez said. “I’m always excited about the latest technology. I started making movies when digital
Universeand Stargazing Live, moving science more into the mainstream and even increasing interest by young people in pursuing careers in science, technology, engineering and mathematics. Cox urged the industry to fight to keep these kind of programmes on air, saying that this kind of subject is not simply the purview of public
The official newspaper of IBC
service broadcasters like the BBC but part of a social compact that all broadcasters have with their audiences. “The cliché is that the big commercial networks don’t do this kind of thing, but Fox in the US backed the new Cosmos,” he said, referring to the re-make of the original series fronted by Carl Sagan in the 1980s, a series that he first saw as a young boy and that inspired him to a career in science.
Cox praised the BBC’s Horizonseries strand as a long-standing commitment to science programming and that working over the last six years to produce 19 hours of television has taught him that collaborating with the TV professionals is the best way to produce a good programme, but he thinks about four people is the right number to collaborate on the script. “Making television is a complex thing and when it works and there is a proper exchange of views between the director and the editors and the academic, the result is more than the sum of its parts.”
Robert Rodriguez (right): “Technology helps you get closer to working at the speed of thought”
Inside
4
Dongles and bandwidth
Delegates at the IBC Content Everywhere Hub can attend two panel discussions on dongles and mobile data delivery Page 10
Big Screen, big star Douglas Trumbull talks about his five decades of pioneering work in disrupting the status quo of the film industry
Page 10
Keeping your radio content prominent This panel examines whether in-car radio will be relegated to just another source of entertainment
Page 14
Exhibitor list and floor plan Plan your way around IBC2014 with the full exhibitor list and floor plans at your fingertips
Page 35
Read our IBC news stories on the move…
cameras came around. “It’s good to adopt new technology early and give feedback to manufacturers.
They want to make it as good as possible; you can be part of the creation of that.” 7.J20
Published on behalf of the IBC Partnership by
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84