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The Networked Society is coming theibcdaily


Opinion


Connectivity and consumer will dictate evolution of future TV Anywhere experience, says Ove Anebygd, VP and head of TV Solution Area Media, Ericsson


As the convergence of media and telecoms drives fundamental change across TV and media, today’s industry players have a unique opportunity to succeed in a new TV landscape. By 2020, the age of the Networked Society will be marked by 50 billion connected devices, of which 15 billion will be video- enabled, plugged into a global IP network.


This exciting era will be defined by consumer demand for content anywhere, any time and on any device. It’s no longer about solely viewing content; consumers are experiencing content instead. Through our Media Vision


2020 research, an illustration of the future of TV and media over


the next six years, we know there will be 9 billion people, over 8 billion mobile broadband subscriptions and 1.5 billion homes with digital television. To respond to the


challenges these changes will bring, content owners, broadcasters, TV service providers and network operators will need to leverage and execute new monetisation models. We are already seeing a concerted drive towards making all networks video-centric and highly efficient. The future of TV Anywhere will be pay TV at web speed and this will require the industry to build new and innovative technologies to redefine the viewing experience. These new


platforms will incorporate the inherent benefits of pay TV (quality of service, depth and breadth of content) with the opportunities available from the OTT space (personalisation, interaction and multi-screen experiences).


The global TV market of 2020 is estimated to be worth $750 billion, and if content owners want a share of that prize, they need to find new ways to differentiate themselves and create higher quality media experiences. Premium, exclusive content is becoming an ever increasingly valuable commodity which consumers are prepared to pay for.


But while content was traditionally the TV industry’s


Taane returns to develop MENA Piksel By Ian McMurray


Just in time to be available for IBC, Ginny Taane has rejoined the Piksel team as senior service delivery manager in the Middle


East and North Africa. The focus of her role is serving MENA customers such as OSN from Piksel’s Dubai office while assisting Piksel’s commercial team to develop new opportunities. The MENA region presents a unique opportunity in terms of


its current ecosystem and demand for OTT services, Piksel believes. The population is vast and highly advanced when it comes to technology, with smartphone ownership booming and 40% of consumers watching at least one video a day. Free OTT video services are


Live subtitling platform announced Ericsson By Ian McMurray


IBC sees the launch of what


Ericsson


claims is the industry’s most


innovative live subtitling solution. The


realtime speech-to-text platform is designed to respond to the needs of major broadcast clients by supporting live subtitling in various languages. Ericsson Broadcast and Media Services


60 theibcdaily


is showing how it believes this enterprise-level, schedule-driven software platform facilitates a measurable increase in quality through best-in-class speech recognition and stenography applications, enabling broadcasters to find new ways to enhance their services and benefit from previously unavailable real-time metadata feeds.


Ericsson Broadcast and Media Services is also presenting the latest updates from its OTT service strategies, featuring an end-to-end solution scope including pay-as-you- grow commercial modelling, integrated DRM and CDN selection technology. The


company is also showcasing its latest global playout service strategy, featuring hosted and remote technology management and flexible operations modules for global and domestic broadcasters. “It is ever more important to have the flexibility and necessary level of infrastructure to deliver world-leading managed services that connect the world’s content to audiences everywhere,” said Thorsten Sauer, head of Ericsson Broadcast and Media Services, “and that is what Ericsson Broadcast and Media Services is demonstrating at this year’s IBC.” 1.D61


primary asset, today the curation of content is imperative to the future online viewing experience, as it enables service providers to offer enhanced, personalised methods of discovery and recommendation. Consumers are expecting greater on- demand access to video, and this means that aggregation and the re-use, re-formatting and re-distribution of content will be the TV service provider’s greatest asset in the future. Ericsson’s commitment to driving this vision has been underlined by our award- winning technology and service innovation in the TV space and our acquisition of three major industry specialists in the last


already gaining popularity among internet users, and the absence of international giants such as Hulu and Netflix in the region leaves a propitious space for regional players to grow. “We are so pleased that Ginny


has returned to Piksel at such an exciting time,” said Sian Hodgson, SVP Global Infrastructure Services. “She is a seasoned professional who has worked consistently to put the


12 months; Microsoft Mediaroom, Azuki Systems and Red Bee Media. As a result of our continued investment, we have extended our global presence and taken our broadcast and media business to a higher and more strategic level. This increased scope and capability is enabling us to support an extended and illustrious portfolio of TV and media customers, making them more flexible, responsive and able to adjust to this unprecedented rate of change. We are looking forward to meeting with our customers and the industry at IBC2014 and sharing our vision for TV and media in 2020. 1.D61


customer at the forefront of our service. We have tremendous technological heritage and have delivered a range of firsts in the online video space, including the first commercial OTT platforms in Europe and the Middle East. The Middle East is an emerging region of great importance to Piksel, and positioning Ginny in Dubai signifies our commitment to providing a great service to customers in the area.” 1.C30


Smooth Cineline Fluid Head Miller Fluid Heads


By David Fox


The new Cineline 70 Fluid Head offers “smooth, advanced precision fluid drag control and perfect diagonal drag transition,” claimed Mike Lippmann, European manager, Miller Fluid Heads. It is constructed from


corrosion-resistant alloy and designed for film and digital production cinematographers working on productions that require heavy payload (from 4.5kg to 37.5kg), frequent re-rigging and a diverse range of lenses and cameras.


For easy setup changes, its eight-position counterbalance system uses all-in-one location rear-mounted controls, with illuminated pan/tilt drag, counterbalance controls and bubble level. The fluid head also features an extended sliding range (150mm) for quicker rebalancing after lens or accessory changes. It features an Arri- compatible side-loading camera platform, with an optional, easy-to-fit 1225 Mitchell Base Adaptor to suit traditional Mitchell Flat Base tripods. It also has dual side mounts for monitors and accessories. 11.D30


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