theibcdaily
Keeping your radio content prominent
Conference Today By Chris Forrester
In-car radio accounts for a large part of the daily European listening figures. Yet the dashboard is changing, and fast. Apple's CarPlay, Google and
Microsoft’s connected cars of the future, all have the power to disrupt radio's long-held captive audience. In some car-bound markets such as North America, a pay-radio operator Sirius-XM as well as providing hundreds of
Indeed, savvy auto-makers
around the world are significantly beefing up their mobile connectivity and in-car entertainment systems with the intention – it seems – of providing more consumer choice
but potentially at the detriment of ‘normal’ radio listening. This panel will examine questions such as whether in- car radio will be relegated to just another source of entertainment and information, alongside Spotify, iTunes etc? This session will focus on: the importance of
Today
14.00-15.30 Emerald Room
channels of audio is also betting on the future for auto-based ‘telematics’.
broadcast in-car radio – to listeners, broadcasters and vehicle manufacturers the steps that the industry needs to take to ensure that radio maintains its leadership position for in-car entertainment – by
addressing issues such as user interfaces, position within a 'connected car' environment, hybrid services and free to air traffic information services. The session will end with a
lively roundtable panel discussion, addressing these important issues for digital multimedia broadcasting.
Opinion A study in evolution
A special quality of this industry is the symbiotic interplay between user and designer says Ensemble Designs president David G S Wood
On the approach path to IBC2014, I was struck by the intersection of the state of our industry, the reach of our technology, and the user needs of our customers. And I see in that intersection, a fascinating study in evolution. These elements are in constant motion, each intertwined with the others. Some years it is new technology that empowers opportunities and change. At other times, users demand action from manufacturers to meet the demands of their art. And when the industry itself fractures, glistening new facets and opportunities are exposed. As a former user, and now a
product designer, I’m eager to discover what this twisting,
turning evolution has in store for us. Sure, predictions can be made. But they are really just educated guesses. When all the players in this drama gather on the stage of IBC, then we will find out where the narrative will take us. It’s the interaction and the exchange of ideas that produce the most interesting, and most lasting developments. So I greatly appreciate the opportunity to meet and talk and learn from the people who are using the products we have, and will, design. We recognise that the needs of our customers are continually expanding, and our
understanding must likewise expand.
This year presents plenty of
food for thought. Higher resolution image capture and display; new techniques in compression coding; broader choices for programme delivery; and the ever expanding applications for sound and video technologies — these are fantastic building blocks. How can each of them best serve the needs of our customers.
A special quality of this industry is the symbiotic interplay between user and designer. It grants to each both a duty and a value toward the other.
I invite you to join us on our stand for a coffee and a chat. The next big thing may just get its start on a napkin. 8.B91
14 theibcdaily
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