AROUND THE GLOBE
GORDMAN’S ANALYSES SHRINK G
ordman’s Inc, a 93-location department store based in Nebraska,
US is deploying IntelliQ Forensic Analysis for exception-based reporting. The discount designer brands retailer
has implemented the new software to replace a legacy system, help reduce shrinkage, improve margins and increase sales in stores. As part of its search for a new system, Gordman’s took part
in IntelliQ’s ‘Data Challenge,’ which is designed to assist customers in building a business case to support investment. The loss prevention specialists forensically analysed the retailer’s electronic point-of- sale (EPoS) data to identify where losses were being incurred and the root cause of those problems. Dave Brightly, Gordman’s Inc director of loss prevention and risk management
found the Data Challenge was valuable in identifying a solution to maximise efforts to identify employee fraud, quickly, efficiently and in a cost-effective manner: “We were looking for a solution to replace NaviStor and, after an extensive search in the marketplace, we felt that IntelliQ was by far the best fit for our requirements today and provides an excellent platform for us to move forward with.”
CENTRE UPDATES WAYFINDING L
uxembourg’s largest shopping centre has installed new touchscreen wayfinding systems to guide customers intelligently to their destinations. At 39,000 square metres, La Belle Etoile introduced using the new polytouch
self-service kiosk system in just eight weeks to interactively direct visitors to its 105 shops. Four 32-inch polytouch kiosk systems from Pyramid Computer offer visitors a simple plan of the shopping centre from the La Belle Etoile website to facilitate orientation and provide directions to individual stores. They also offer additional search functions so that visitors can look up online information about each store and the products they offer. The services also enable the centre’s management team to conduct detailed evaluations on wayfinding using visitor behaviour metrics. The kiosk’s search function allows visitors to search intuitively for individual
shops or for specific categories such as ‘Restaurants’ and ‘Home & Garden’. As letters are entered, all the shops are displayed that start with these letters along with suggested relevant keywords. As soon as a shop is selected from the menu, its position and quickest route are highlighted on the map. An interactive software application developed by 3d-berlin also provides the
shopping centre management with various options for selling advertising space and cross-channel promotions, as well as for gathering customer feedback.
TOUCH BOOSTS SJOPPI CONVERSION S
candinavian TV shopping and online retailer Sjoppi has reported
conversion rate improvements following the introduction of a new touch-based mobile shopping interface. The patented touch-based StoreFront interface from Swedish company ShopLogiQ offers a drag-and-drop method to move products to the shopping basket for mobile users. “ShopLogiQ’s StoreFront interface is
a simple yet sophisticated way to make mobile e-shopping simpler and faster, while avoiding a large and complicated responsive design project. It also suits
18 Spring/Summer 2014
of visitors to the site and purchases completed since going live earlier this year. According analytics service Coremetrics, PC conversion rates are normally 4%. The Sjoppi e-commerce site
the behaviour of our target audience, where use of mobile devices is high and increasing,” said Henrik Haagen, founder of Sjoppi. Sjoppi’s calculated its 17.8%
conversion rate for tablets and 8% for smartphones based on the number
developed by Malmo-based company EcomPartner is based on Magento Community 1.8.1 and integrates with StoreFront using application programming interfaces (APIs). Sjoppi was the second to deploy
StoreFront, following Digital Depot in the UK.
www.retailtechnology.co.uk
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