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ASTAnews THIS SEASON:


08 2014 convention 09 Travel agent value 10 Special Report


11 Business exchange 12 ASTA CAC 15 One on one


WELCOME


AT THIS TIME of year, ASTA members are already a couple of months past selling summer vacations. So now’s the time to keep track of those already on the road, continue promoting fall and holiday travel, and get those


contracts signed for the 2015 cruise season. ASTA agency owners are always two steps ahead, but thinking five steps down the road. We’re here to help you stay ahead of the


curve, to elevate your sales skills and those of your employees so customers think of you not only as travel sellers, but also as ‘life experience’ professionals. Because we know that’s what you do — you create memories of a lifetime. And that’s what we’ll be doing on board the


Norwegian Breakaway in September during ASTA’s Global Convention. See what we’ve got planned for you at astaglobalconvention.org. We can’t predict the future, but we can


prepare for it. We can remind consumers that while self-booking tools and new apps will continue to emerge and change our industry, they only go so far. Just like a Google driverless car, when travelers don’t use an experienced travel professional, they’re stuck with a limited dashboard with no access to the advanced tools that ASTA membership brings. It’s my hope that you’re using the resources


ASTA provides to your full advantage. Make sure you’re on travelsense.org with updated profiles and specialties. This is where new customers can find you through our ‘Find a Travel Agent’ tool. This is free advertising for your agency. Make it work for you. Take time to make your profile more vibrant, more current and more enticing to capture that future customer. I hope to see you on the Breakaway in September. Let’s ‘Seas the Future’ together.


ZANE KERBY ASTA P


ASTA GLOBAL CONVENTION Norwegian Breakaway


Convention set to make waves


ASTA IS LOOKING to reinvent the way travel professionals and suppliers connect through its forthcoming Global Convention (Sept 14-21). For the first time in its history, ASTA is holding its annual meeting on board a cruise ship, the Norwegian Breakaway. In a move away from traditional exhibition


and networking formats, attendees of the seven- day convention and trade show will have the opportunity to experience an award-winning ship and visit the Caribbean island of Bermuda. Tey will also have access to over 30 robust educational sessions, with industry experts such as futurist Nolan Burris and sales guru Bob Becker, and network with industry experts, executives and travel professionals. Burris will deliver a keynote address on how


A PRESIDENT & C T & CEO 8 | ASTAnetwork | summer 2014


travel professionals can become indispensable by moving from agent to advisor; how to market across the generations from gen-Xers to Baby Boomers; how to develop a strong personal brand; and, how agencies can leverage social media to their advantage. Other speakers include CBS


News travel editor Peter Greenberg; veteran cruise expert Jeff Drew; Travel Leaders president Roger Block and senior manager, education & training Gloria Stock Mickelson. “I can’t think of a better way to bring travel


professionals, suppliers and industry experts together to devise a plan to future-proof their businesses while doing what agents do best — exploring a great destination like Bermuda,” said ASTA president and CEO Zane Kerby. “You’ve got to work hard to play hard and that’s what we’ll be doing on the Breakaway.” As convention attendees learn how to ‘Seas the


Future’ while on board and in Bermuda, there also will be several opportunities to network, including a private sail away party, a Taste of Bermuda reception, and an exclusive evening reception hosted by the Mayor of Hamilton. ASTA will kick off the convention with a black-


tie gala Advocacy Dinner at the St. Regis New York Hotel in midtown Manhattan to highlight the hard work of those who advocate for travel agents. astaglobalconvention.org


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