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news | technology WWW GET TECHNICAL NDC ruling signals new era


n WWW.TRAVELNEVADA.COM The Nevada Commission on Tourism has relaunched its website as part of a campaign aimed at younger travelers. It now includes TripAdvisor reviews and a function for creating and sharing itineraries. Users can download the song Don’t Fence Me In, which The Killers recorded for Nevada’s tourism campaign.


IATA’S VISION OF a global standard for the distribution of air travel products looks set to be realized, after the US Department of Transportation (DOT) provisionally approved the authority’s proposals for its New Distribution Capability (NDC) program. Te DOT has given a ‘tentative’ green light to


IATA’s Resolution 787, which establishes NDC as a multi-channel standard that will bring both simplicity and sophistication to the way airlines sell their products through travel agents. NDC is IATA’s blueprint for the development


of a standard of data exchange in the aviation market, using Extensible Markup Language (XML), a way of encoding documents in a format accessible to both humans and machines. Te aim of NDC is to address the distribution


limitations of an industry that currently relies on a series of disparate and bespoke GDS solutions. If widely adopted, NDC will ultimately give airlines and their agency partners the ability to better manage all aspects of the traveler’s buying


n WWW.WINECRAZE.COM This new site for wine country tourists offers a directory of more than 1,000 top North American wineries. Many have on-site accommodation, restaurants and other tourist features, and almost half of the listings feature video clips of the grounds and buildings.


experience. It should also improve the customer’s ability to make more informed decisions about their purchases through agents and OTAs, by presenting them with a more detailed breakdown of the ancillary services included in each airfare. NDC could also enable airlines to make more


customized offers through third parties, based on a traveler’s preferences, profile and buying history. However, the DOT stressed that the ‘consumers’ ability to shop anonymously must not be undermined’. Airlines may request data, but ‘such


information cannot be mandatory in order to receive an airfare or ancillary product offer’, according to the DOT. Another condition of the DOT’s approval


is that adoption of NDC would be voluntary, with airlines and travel resellers free to decide whether to use the system. However, with NDC now effectively legitimized by the DOT’s ruling, new NDC-compatible distribution products are expected to flood the market. iata.org dot.gov


IATA proposes to simplify airline distribution


n WWW.EXPLOREMINNESOTA.COM Explore Minnesota Tourism has redesigned its website to be compatible with mobile devices for the first time, featuring images, travel articles and advanced search functions to attract travelers to the state. The site also includes a live chat function, which can be used to ask questions about Minnesota.


did you know? Orbitz Worldwide accounts for some 21% of all US travel bookings through


online travel agencies, second only to Expedia’s 42%. Orbitz experienced a $5.9m loss in the first quarter of 2014. orbitz.com


26 | ASTAnetwork | summer 2014


WORDS: GLEN MUTEL, NCKY TRUP. IMAGE: VIRGIN ATLANTIC


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