Sponsoring a giveaway is easy. TMA
provides everything you need: helmets, educational and publicity materials, mer- chandise, and more. And for the first 50 helmets you purchase, TMA gives you another 50 helmets free. Helmets are $7.35 each, including shipping. If you’re a pediatrician or family phy-
sician, you can get up to 100 helmets at no cost to you. That’s because the Texas Pediatric Society and the Texas Academy of Family Physicians cover the cost of purchasing the first 50 helmets for mem- bers. Then TMA matches with another 50 helmets.
Email tmaoutreachcoordinator@tex
med.org, or call (800) 880-1300, ext. 1470, or (512) 370-1470 to learn more about hosting an event.
Hard Hats for Little Heads is made possible through a grant from the TMA Foundation thanks to top donors — Blue Cross and Blue Shield of Texas, Prudential, and two anonymous foundations — and generous gifts from physicians and their families, and friends of medicine.
TMA recognizes outstanding health reporting
The 2014 TMA Anson Jones, MD, Awards competition recognized journalists across the state for outstanding health reporting. For the first time in the award competition’s 57-year history, TMA member physicians could nominate journalists. They nominated six of the 21 winners.
Journalists can enter their work in
10 award categories (print, television, radio, and online media). An 11th cat- egory recognizes physicians or medical students who write or produce news ar- ticles or broadcast news stories through general-interest media outlets. B.J. Austin, KERA radio reporter in Dallas, was recognized as the Texas Health Journalist of the Year. Rachel Pearson, a student at The University of Texas Medical Branch at Galveston, won the Physician Excellence in Reporting Award; Ari Brown, MD, an Austin pedia-
trician, received an honorable mention in the physician excellence category for a video about the childhood vaccination schedule on
Parents.com. TMA needs help from physicians, medical students, TMA Alliance mem- bers, and county medical societies to find the best health care news stories of 2014. If you’ve seen, heard, or read an outstanding article, nominate it for an Anson Jones award. TMA will send the journalists a handwritten postcard tell- ing them of your nomination. Simply email your nomination to
ansonjones@texmed.org. All we need is the reporter’s name, the name of the article (if available), date of the broad- cast or publication, and the media outlet. Please try to include a URL. For more information, call Tammy
Wishard, TMA outreach coordinator, at (800) 880-1300, ext. 1470, or (512) 370-1470. Or email ansonjones@tex
med.org.
Radiologists should use Choosing Wisely as a consulting tool
Temple radiologist Debra Monticciolo, MD, suggests Texas radiologists spark medical necessity discussions over tests and procedures not only with their pa- tients but also with clinicians by using the American College of Radiology’s Choosing Wisely®
list as a consulting tool.
For more information, visit www.texmed .org/choosingwisely. “Radiologists can use Choosing Wisely to advance their role as a consultant,” she said.
Choosing Wisely
Dallas internist Sue Bornstein, MD, right, presents an Anson Jones, MD, Award to Lauren Silverman of KERA. Dr. Bornstein nominated Lauren’s radio news story about the measles comeback. Ms. Silverman is holding the other Anson Jones award she won this year, an honorable mention for TMA’s Texas Health Journalist of the Year.
14 TEXAS MEDICINE July 2014
Debra Monticciolo, MD
promotes conversa- tions between phy- sicians and patients based on evidence provided by dozens of national special- ty societies. These medical specialty organizations iden- tified tests and pro- cedures commonly
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