IOC awards Olympic broadcast rights to NBC Universal through 2032
The International Olympic Committee (IOC) today awarded NBCUniversal (NBCU) the broadcast rights in the USA for the Olympic Games through to 2032. NBCU has acquired the broadcast rights across all media
platforms, including free-to-air television, subscription television, internet and mobile. The agreement from 2021 to 2032 is val- ued at USD 7.65 billion, plus an additional USD 100 million signing bonus to be used for the promotion of Olympism and the Olympic values between 2015 and 2020.
The agreement is a major contribution to the long-term finan-
cial stability of the entire Olympic Movement. The IOC distrib- utes more than 90 per cent of the revenue it generates to sup- port the International Sports Federations; the 204 National Olympic Committees and their Olympic teams; and the Organising Committees of each Olympic Games. IOC President Thomas Bach, who led the negotiations, said: “This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federations. The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032. NBC’s expert- ise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come.” Brian Roberts, Chairman and CEO, Comcast Corporation said: “The Olympics are the world’s greatest cultural and athlet- ic event, and presenting them to the American audience is an honour and privilege for our entire company. Our long-term commitment to and investment in the Olympic Movement are a reflection of our belief in the future of broadcast television, as well as our confidence that our partners at the IOC will continue to deliver great Games and that the Olympics will remain the world’s premier sports event. All of us at Comcast NBCUniversal are extremely proud that we have been entrust- ed to be the U.S. home for nine more Olympics, and we look forward to using all of our resources to continue our tradition of ground-breaking Olympic coverage.” Steve Burke, CEO, NBCUniversal, said: “This is one of the most important days in the history of NBCUniversal. The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades. No event brings families together like the Olympics, and no-one in media is more accomplished or better equipped to tell the ath- letes’ stories than NBC Sports.” NBCU, which in 2011 had acquired the right to broadcast the Olympic Games until 2020 (including the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016, the XXIII Olympic Winter Games (2018) in PyeongChang, and the Games of the XXXII Olympiad (2020) in Tokyo), will now broadcast every Olympic Games through to 2032, the host cities of which are yet to be elected. In addition, NBCU also has acquired the broadcast rights for the Youth Olympic Games through 2032.
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