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USA Shooting Team Foundation


Peerpoint Fundraising Program Aids Juniors Attending NJOSC


Traveling all the way to Colorado Springs, Colo., to attend the National Junior Olympic Shooting Cham- pionships (NJOSC) can be expensive, especially for shooters representing far- away states. However, this year Junior shooters attend- ing the NJOSC may have had some help fi nding the mon- ey. The USA Shooting Team Foundation (USASTF) has recently begun offering se- lect competitors the oppor- tunity to use a web-based fundraising program called Peerpoint (a product of the 2Dialog company). 2Dialog describes Peer- point as “a web-based ap- plication that


allows indi-


viduals, organizations, and communities to fundraise online for their respective cause.” Fundraisers are invited to update their per- sonal fundraising page with images, video, and their unique message and share their page via email or social media networks. This active, personal approach to fund- raising is an ideal fi t for the needs of Junior shooters. It is quick and easy to set up a page, and the system pro- vides a simple and secure interface for supporters. One of the early testers


to use the system was Ju- nior Trap shooter Tayler Mc- Neil. She successfully met her goal for training & travel


funds at the same time as she was helping the USASTF work out bugs in the system. Her mother, Dana Matthews- McNeil, looked back at their experience and concluded that “the ease of sharing with social media was key for our success. One sug- gestion I would have [for oth- ers raising money with this program] is to make clear statements of what the goal is [rather] than just sharing the page.” So far, 27 pistol and rifl e NJOSC competitors are in- volved, with a collective total of $12,000 raised. Peerpoint will be offered to athletes on U.S. National and Development Team this


Spring, and then to NJOSC invitees in Shotgun when those fi elds are determined. If all goes as planned, the program will be made avail- able on an annual basis to those attending NJOSC. Athletes raising money


with Peerpoint do need to be aware of the fact that the gifts given to them are not tax-deductible for support- ers. NCAA-eligible athletes and those in certain military programs will need to speak with a coach or advisor be- fore participating to ensure that they remain in compli- ance with their respective guidelines. USASTF Executive Direc-


tor Buddy DuVall expressed the hope that a peer-to-peer fundraising system will pro- vide much-needed fi nancial support to young shooters as they develop their talent. “Traveling to national-caliber competitions is one of the best ways to progress in the sport,” said DuVall. “The expense can be a barrier to even the most talented in- dividuals, unfortunately, but we hope that Peerpoint will alleviate that issue by help- ing families to seek the sup- port of their communities.”


BY SARA DAUM RESOURCE DEVELOPMENT COORDINATOR, USASTF


54 USA Shooting News | May 2014


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