nail colour trends: - earth tones expert panel


“is setting-up a home-based salon a good idea?”


HannahWhite Skin Care Educator atMONU Skincare


Marie-Louise Coster Salon Owner and Beauty Trainer


“Building a relaxing atmosphere and calming environment is of upmost importance…”


“A home-based salon can be a cost-effective solution when it comes to starting up your own business. Layout is key – you need to create the same sense of sanctuary for your clients as you would get in a high street salon.


“Building a relaxing atmosphere and calming environment is of upmost importance, allowing the client to relax and unwind without feeling as if they are imposing on someone’s personal space. Keep your rooms clear and clutter free, displaying only what you need to in order to achieve your desired décor.


“Nomatter how big or small your space is,make it work for you.A lot of equipment can be easily stored and hidden away in order tomake the roomopen and inviting. Pop-up tanning cubicles, for example, are ideal for those who specialise in spray tanning, allowing you to make themost of your space and your services and ensure the client returns again and again.”


“There are many advantages to being home-based…”


“For the first time in years, possibly ever, we have seen a real shift in the location of beauty salons and there are nowmore home-based andmobile beauty therapists than there are high street salons.The reason for this? I think the answer is probably quite simple – affordability, flexibility and less hassle!


“I have previously owned a successful High Street salon, and now I amhome-based.There aremany advantages to being home-based – no travelling costs or time, less hustle and bustle than the High Street perhapsmaking for a more tranquil experience for the client, parking is often easier than the High Street,more flexible working hours, reduced overheads to name a few. However, themain downside is that your home becomes a little less personal, and sometimes youmay feel a little isolated.


Carmela Rosbottom Salon Owner and Director of Phyto5 UK


“There is a feeling of freedom working from home…”


“Itmay seeman easy option to setup at home but to operate professionally the requirements are very similar to owning a salon. Here are a few points to consider:


“One benefit is reduced overheads, rent and possibly rates. However remember to factor in extra running costs such as lights, heating etc. as you are in the home all the time. Business rates alsomight apply depending on size of the roomand howmuch it is used.


“Home salons can be easier if you have children, as you are at home and can get on with things if there is a cancellation.Yet this depends on their age and noise should be considered, as thismight therefore hinder business.


“You need to informyour household insurance if you work fromhome, especially where you are using wax pots. Some skin care suppliers will also not consider supplying to a home-based salon and thismay restrict what you would like to offer.


“There is a feeling of freedomworking fromhome in terms ofmanaging your time – you are not bound by advertised salon opening times. It’s also easier to do extra treatments ‘out of hours’. However, this can sometimes be too easy so you need to think about your boundaries.”


“My home-based salon runs exactly the same asmy High Street salon did, the only difference being that I just have one roomrather than two and a nail and reception area. My roomis set out just as any treatment roomwith calmingmusic, point of salematerial, equipment, retail area etc. and clients get exactly the same service – in a more peaceful environment as you can’t hear what’s going on in the roomnext door, the phone ringing, therapists chatting about what they did the night before, conversation on reception or the traffic outside. I have set working hours, a separate phone number, a large driveway for parking, price lists, literature etc. and people walk in and say ‘wow’ isn’t this lovely – peaceful, professional and well set up, which is always lovely to hear.


“If you are going to work fromhome you have to set it up as a professional business and have a designated room that is easily accessed without having to walk throughout the house, you need to informyour local council, your home insurers and yourmortgage provider to ensure you are permitted to work fromyour home, if you are renting then working fromhome is not an option.You will also need to be prepared to workmuch harder for your business and client base because ultimately no-one will know you are there in the same way that they would instantly see a high street salon. If you have a family you need to decide on your set working hours and ensure that you working at home is not going to interfere with them and that they won’t disturb you.”


164 GUILD NEWS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200