ADVERTISING FEATURE
“EXAMPLES INCLUDE RECORDING INFORMATION RELATING TO OUR CLIENTS’ IP PORTFOLIOS, AND CLIENT LISTS SHOWING ALL THE IP RIGHTS OF TRADEMARK OWNERS.”
Has your business success been assisted by your use of Patricia® and Patrix services?
Yes, Patricia® is a big help in ensuring that our team is alert to pressing deadlines. Tis is crucial to being a prudent trademark agent and attorney.
Have you found your use of Patricia® to be easily scalable with the growth of your business?
As our firm grew and the IP portfolios of our clients became more international, we found that just a little reconfiguration or updating was required to meet the needs of our expanding practice.
Do you think you might have required more staff to accommodate your growth in terms of turnover if you had not had Patricia® in place?
Patricia® does make a difference in streamlining our work and managing the work duties of our team.
When did you realise your need for specialised IP software?
As our client base grew and their IP portfolios became more international, we began looking for specialised IP soſtware that would enable us to manage our clients’ assets efficiently.
What concerns did you have before procuring and implementing your system?
Our main concern was the migration of data from the old database, which we did internally. Any data loss or incompatibility of data may mean missing deadlines and would be detrimental to our clients’ rights.
What led you to the realisation that investing in Patricia® and Patrix services would be the right thing to do?
All businesses require assistance from technology, and businesses that succeed are oſten good at using technology to assist their operation. We made a decision to invest in Patricia® to manage our clients’ assets, which proved to be the right choice.
www.worldipreview.com
Do you feel that you have received an adequate return on your investment and has Patricia® assisted with bottom-line profits?
While a direct connection between the investment and profit may not be that easily drawn, we believe that Patricia® does play a role in our reputation as a renowned law firm in IP in Greater China.
Did you find Patricia® logical and intuitive, and hence easy to learn?
Yes, the general feedback is that Patricia® is easy to learn. We have basic training for each team member and all newcomers; each team member learns different functions depending on their duties.
Which aspects of Patricia® do you find the most useful?
We use various aspects of Patricia® on a daily basis, aspects that assist our firm in providing high-quality services to our clients as well as our internal operations. Examples include recording information relating to our clients’ IP portfolios,
World Intellectual Property Review Annual 2014 97
Vivien Chan is the senior partner of Vivien Chan & Co with more than 30 years of experience in M&A, China direct investment, corporate services, employment, technology transfers, information technology, IP and related tax issues. Her legal expertise in these various areas of practice has been well recognised.
and client lists showing all the IP rights of trademark owners, which enables us easily to provide regular status updates to our clients.
Generating task lists of outstanding and pending work with internal and external deadlines for each team member helps our team to manage their work duties and prioritise matters according to their urgency.
Do you feel you have built a trusted relationship with Patrix and its staff?
Yes, on both a professional and a personal level.
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