WHAT IS A TRADEMARK?


 The name of a product or service  The company’s brand: its name, its logo. The trademark is a fundamental element in a company’s strategy. By enhancing and protecting the value of its trademark, the company can maintain existing or acquire new market share. The trademark is a vital instrument for communicating with the public. A trademark does not just identify the origin of goods; it also establishes a relationship with the consumer, based on trust and reputation. Your trademark is a precious asset that needs protection and valorisation!


WHY APPLY FOR A TRADEMARK?


A trademark is legally protected only after application and registration before the competent authorities. Even if a name has been used for many years, this use does not create a trademark right unless the name is registered. Third parties may therefore use such a name, and even apply for a trademark, which may then be used against the prior user.


OFFICE FREYLINGER PROPOSES TO:


 determine whether a trademark may be registered;  carry out searches to reveal potential prior rights;  handle applications up to registration;  advise on possible infringement, preparing and engaging infringement, opposition and cancellation proceedings in the trademark offi ces and before the specialised trademark courts;  help you in all other aspects in relation to your trademark and other intellectual property rights.


234, route d’Arlon · P.O. Box 48 · L-8001 Strassen · Luxembourg - Tel.: +352 313 830-1 · Fax.: +352 313 833 - www.freylinger.com


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