CONTENTS 48


Stopping infringing goods at the border: a double-edged sword?


Amendments to the Chinese Trademark Law will affect the role of customs officials in preventing piracy of original equipment trademarks, say Nikita Xue and Xu Zhang.


50 54 Interpreting China’s new trademark law


Many adjustments to China’s Trademark Law are imminent, including changes to the timeframe for examination, as Xiang Gao reports.


Highly-renowned marks: new rules at the INPI


As well as the special treatment given to FIFA’s World Cup sponsors, there are other causes for concern regarding procedures at Brazil’s trademark authority. Rodrigo Sérgio Bonan de Aguiar reports.


50 58 62 66 Trademark dilution in the EU


Proof of and protection against trademark dilution and blurring are contentious issues where restrictions on competition fall into play, among other concerns, says Marina Perraki.


Section 8: an inconvenient truth?


Non-compliance with Section 8’s requirements can scuttle the hopes of a potential patentee, as Shukadev Khuraijam reports.


Who’s first? Prior use rights in Mexico


Mexican IP law does not grant the defendant in a prior use cancellation action the chance to offer evidence of its prior use, and the IMPI’s procedures don’t help matters, as Carlos Hernández reports.


70 72 72 The way forward for GIs in Sri Lanka


Various national and international treaties and agreements protect goods from false and deceptive indications of source. J.M. Swaminathan examines the situation in Sri Lanka.


76 Proving bad faith when opposing a mark


Demonstrating the presence of bad faith in Turkey is largely subjective and can be awkward, but there are ways to convince the examiner, as Özlem Futman and Damla Duyan explain.


80


Proximity and perspective: a year of direct USPTO filing and prosecution from Israel


How can an IP firm outside America represent a client before the US Patent and Trademark Office? It has great benefits for many of his firm’s clients, explains Mike Hammer.


82 82 The safety of unregistered marks


To what extent can you count on an unregistered trademark? Raluca Vasilescu investigates the situation in Romania.


10 World Intellectual Property Review Annual 2014 www.worldipreview.com Tribulations of a rubber duck


The debate around a floating work of art brings several aspects of Taiwanese IP law into focus, say Julia Liu and T.K. Lin.


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