ARABIAN ANTI-PIRACY
“THE AAA WORKS CLOSELY WITH INTERNATIONAL TRADE ORGANISATIONS AND ENTRUSTED GOVERNMENT AGENCIES TO IMPLEMENT AND FOLLOW PROCEDURES FOR IP ENFORCEMENT, IN LINE WITH INTERNATIONAL TRADE AGREEMENTS.”
destined for another region sent to prison for three months.
Awareness campaigns spearheaded by the AAA and supported by the Ministry of Economy in the UAE and the Ministry of Information in Saudi Arabia were launched, focusing on educating the public and educational institutions in the UAE and Saudi Arabia. Te campaigns were followed up with successful raids on educational institutions and copying centres in the UAE and Saudi Arabia.
Te AAA collaborates with international
trade exhibitions to put in place enforcement mechanisms for IP infringements. Te National Media Campaign, coordinated with the UAE Ministry of Economy, was launched to create public awareness of the effects of IP infringements involving patents, copyright and trademarks (
www.aaa.co.ae/links.php).
Te AAA also works closely with international trade organisations and entrusted government agencies to implement and follow international procedures for IP enforcement, in line with international trade agreements such as the Berne Convention, the Madrid Convention, World
www.worldipreview.com
IP Organization treaties, the TRIPS Agreement and others. In some GCC countries, extensive efforts have been made, and are still required, to put in place effective IP protection. However, some provisions of the IP laws in some countries still need to be improved or amended to bring them into line with current developments in IP enforcement.
Training and public relations
Since its establishment, the AAA has trained more than 2,500 government authorities, focusing specifically on identification and efficient methods of combating IP infringements. Te AAA, with offices and operatives throughout
the GCC
countries, conducts itself with the highest integrity and has gained an impeccable reputation among rights holders and the authorities.
All cases that set a precedent are notified at public forums to create awareness among the public and to deter violators by stressing the effective enforcement actions conducted by the authorities.
Scott Butler is the chief executive officer of the AAA. He can be contacted at:
scott@aaa.co.ae
Scott Butler established the AAA in 2001. In 1996, he formed the anti- piracy programme for the Middle East, as general manager, on behalf of the Motion Picture Association. Butler served for 10 years as a commander at multiple levels within the US Army Special Forces (the Green Berets). His distinguished and decorated military career included combat service in Panama, Somalia and Kuwait. Following military service, he acquired a Master’s degree from Thunderbird, the American Graduate School of International Management.
World Intellectual Property Review Annual 2014 19
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