group, CCS Insight (2013), tell us that sales of smart phones have bypassed standard mobiles, with 1.86billion mobiles expected to ship in 2013.
Web interfaces and cloud storage mean we need less data installed and stored on our devices and can access our content anywhere, anytime across devices. Additionally, the motivational capabilities of apps are being utilised to educate youths in health, nutrition and household domestication (see The Economist, 2013b).
The table below shows the rise in device usage in the USA. In the UK, according to the OECD (2013b), only '...10.1% of the adult population (16-65 year-olds) report no prior experience with computers or lack very basic computer skills. In contrast, 35% of the adult population score at the highest levels in problem-solving in technology-rich environments...' It has been demonstrated by Bynner et al (2010) that divides exist between digital skills, basic literacy and numeracy skills and employment, significantly increasing the likelihood of social exclusion. Digital access is also shown to be linked to better education and higher status employment.
Tablet adoption table Social Media Today
Tablet and e-reader ownership % of Americans ages 16+ who own e-book readers, tablet computers, and at least one of those devices.
Source: Most recent findings come from Pew Research Center Internet Project Library User Survey. July 18 - September 20, 2013. N=6,224 Americans ages 16 and older. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/- 1.4 percentage points forthe total sample.
Note: The 2010 and 2011 surveys were conducted among those ages 18 and older.
Web 2.0
In terms of social interactivity and communities which integrate these devices into their daily lives, the new millennium ushered in with the live nature of Web 2.0 (in comparison with the static web page of old), online 17
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