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NEWS AND CURRENT AF FAIRS | ARMA | 11 Read a related story: click here EMBEDDING IMPACT


Elizabeth Garcha, Research Impact Offi cer at the University of York, looks at how universities could approach embedding impact and knowledge exchange


Post REF2014, there has been much focus and discussion about how universities can 'embed impact'. To me, this really refers to a process of embedding engagement and knowledge exchange (KE) as part of what universities and academic staff do. There are a number of key


elements I see as essential to embedding KE and engagement. Firstly, there needs to be support


for academics, not just through training in public engagement or partnership working, but also support in recognising that if universities want to do engagement successfully, it takes time, as relationships never establish themselves instantly, and lack of time of academics is already an issue. Additionally, university


structures need to be in place to support staff when engagement goes wrong. For example, if an academic is talking about research that someone perceives to be controversial, or somehow unethical and member of the


audience or group they are talking to become aggressive, or upset. This seems to be an area that isn't currently widely discussed, but if the aim is to do more, and bet er engagement, then good support structures are critical.


Secondly, culture change is clearly core to embedding


impact, KE and engagement, but cultures won't change unless the systems and incentives also change. We need to recognise what the current culture and incentives are within our institutions, and then look for elements that


Elizabeth Garcha


can be altered, or incentives that can be added to help this process. In terms of incentives, we should perhaps aim to reward high quality engagement, rather than impact. No university can guarantee that its research will have impact. It relies on people outside the university taking research and doing something with it. What can be rewarded is high quality engagement that is undertaken with integrity, not as box ticking exercises.


Thirdly, we should encourage


engagement because it is a good in itself, but whilst we do it, we must recognise that external agencies are keen to hear about out research impact, and so we should record it and evaluate it. In particular, we should recognise that good evaluation is essential for


good impact and engagement. Without it, we can't tell if we


The views expressed here are the author’s own and do not necessarily represent the views of the University of York.


Elizabeth Garcha is Research Impact Strategy and Policy Offi cer at the University of York.


She is a member of the Association of Research Managers and Administrators (ARMA) UK.


www.arma.ac.uk


are doing good engagement, or if we are having impact. However, it can be seen as not interesting, and very bureaucratic. Bringing these three elements


together is not a simple or quick task. It takes time and commitment, and a belief that engagement, knowledge exchange and impact are good for universities and wider society. UB


ARMA members


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