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External disk storage systems sales continue to decline


WORLDWIDE external disk storage systems factory revenues posted a year-over-year decline of -3.5%, totaling $5.7 billion, during the third quarter of 2013 (3Q13), according to the International Data Corporation (IDC) Worldwide Quarterly Disk Storage Systems Tracker.


For the quarter, the total (internal plus external) disk storage systems market generated $7.4 billion in revenue, representing a -5.6% decline from the prior year’s third quarter and a seasonal sequential decline of -4.1% compared to 2Q13. Total disk storage systems capacity shipped reached nearly 8.4 exabytes, growing just 16.1% year over year.


“Despite the revenue contraction in the third quarter, we see strong demand for offerings targeted at heavily virtualized environments, such as integrated infrastructure,” said Eric Sheppard, Research Director, IDC Storage. “However, this demand has been offset by several factors: reduced spending from the U.S. government, increased use of storage


efficiency technologies, increased investment in public cloud capacity, and general price pressures associated with increased competitive environments.”


3Q13 external disk storage systems results EMC and NetApp experienced the greatest year-over-year share gains during the quarter. EMC improved its share in the external disk storage systems market from 30.0% (3Q12) to 30.7% of total 3Q13 revenue. NetApp was the second largest supplier in the market and increased its share from 11.9% to 13.0% during the same period. IBM accounted for 11.4% of external revenue followed by HP which accounted for 9.5%. Hitachi rounded out the top 5 vendors with an 8.3% share of revenue during the quarter.


Open networked disk storage systems highlights


The total open networked disk storage market (NAS Combined with non-mainframe SAN) declined by -3.4% year over year during the quarter to slightly less than $5 billion in revenue. EMC maintained its


Personal and entry level storage growth


THE WORLDWIDE personal and entry-level storage (PELS) market grew 2.9% year over year with 18.6 million units shipped in the third quarter of 2013 (3Q13), according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker. Shipment values were down year over year, declining -1.2% to $1.7 billion.


“The third quarter of 2013 brought continued shipment growth for the personal and entry- level storage market despite comparison with the strong quarter a year ago,” said Liz Conner, Research Manager, Storage Systems. “In 2012 the third quarter showed very strong growth as the PELS market went into recovery mode after the Thailand floods and resulting hard disk drive (HDD) shortage. The fact that the PELS market was able to build upon this, and show year-over- year growth points to the demand for PELS storage and the success vendors have had with newer products, such as higher speed interfaces, home NAS, portable drives, and business class products.”


HDD vendors continue to increase share in PELS units shipped, gaining 1.8 points


S4 www.snseurope.info I Winter 2013


year over year to grow to 74.5% market share. However the entry-level storage market continues to be dominated by the mainstream non-HDD vendors with 68.0% unit shipment market share, down 6.7 points year over year.


The entry-level storage market experienced a decline in unit shipments, falling -9.7% year over year, based primarily on the 4-bay market. However, the entry-level market saw strong growth in the higher bay devices (6, 8, and 12 bays), which saw units shipped grow 11.1% year over year.


In 3Q13 the personal storage market saw a slight decline in growth for dual-bay products, where unit shipments were down -3.0% year over year. Single-bay personal storage devices remain the most popular choice, representing 97.2% of the personal storage units shipped in 3Q13. Personal storage represents 99.0% of the PELS units shipped and 88.1% of the shipment value in 3Q13.


Form Factor – The 3.5” form factor saw a decline of -12.3% year over year in units


shipped, while the 2.5” form factor saw units shipped increase 8.2% year over year. The 3.5” form factor continues to give way to the more portable 2.5” form factor, with 3.5” losing 3.8 percentage points year over year.


Capacity Range – End users continue to migrate to higher capacity points to meet storage needs. In the 3.5” personal storage market, 2 terabyte (TB) devices represented 50.5% of unit shipments in the quarter.


For the 2.5” personal storage market, 1TB devices captured 55.9% market share. For the entry-level market, capacity ranges are more varied due to multiple bays and vendors’ ability to partially populate devices. However, 4TB devices hold the most market share with 26.1% of units shipped.


Interface – USB continues to be the interface of choice for the PELS market, growing units shipped 3.6% year over year. Ethernet remains the interface of choice for the entry- level market, capturing 96.1% market share. Thunderbolt continues to ramp up, posting a year-over-year shipment growth rate of 308.2%, albeit off a very small base.


leadership in the total open networked storage market with 33.7% revenue share, followed by NetApp’s 15.0% revenue share. The Open SAN market declined by -6.1% year over year during the quarter. EMC lost share but was the leading vendor with 29.0% revenue share, followed by IBM in second with 14.4% market share.


HP, Hitachi, and NetApp accounted for 12.5%, 10.0%, and 9.0% of sales, respectively. The NAS market increased 3.9% year over year, led by EMC with 45.3% revenue share and followed by NetApp with a 30.0% share.


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