Hall 17 Stand
U04-V05 WEDNESDAY
17.00-17.30 Catwalk
11.00-11.45
The business of retail: Insights from Alan Frampton, Babette Wasserman & Nathalie Kabiri
These experienced retailers talk through their experience in developing their retail businesses in the current climate. Considering how they have reacted to the growth of jewellery brands, offering inspiration on different approaches to marketing and PR, as well as with tips and advice on how to help your business grow. An opportunity to meet and discuss with peers in the jewellery retail industry
Alan Frampton, Marketing Director, Cred Jewellery
Babette Wasserman, CEO, Babette Wasserman
Nathalie Kabiri, Founder, Kibiri
12.00-12.30 Catwalk
13.00-13.45
Engaging your audience: Digital storytelling for digital customers
- Why storytelling is the most important thing your online retail business can do in 2014 and beyond
- The essential toolkit you’ll need to communicate your story and engage your audience
- An introduction into how to measure your storytelling success, with tracking for the 21st century
Paul Sheehy, eCommerce Consultant, Folk Digital
14.00-14.45
Watch retailing: Breaking into the business
Join our panel of industry professionals as they offer their guidance on how to break into the watch market and how to incorporate watch brands into jewellery collections
Lloyd Amsdon, Director, Watchfinder
Tom Milner, Director, Tustains
Rebecca Struthers, Director, Struthers London
15.00-15.30 Catwalk
16.00-16.45
Business abroad: Capitalising on new opportunities
A look at the most lucrative countries and emerging markets in which to start selling. A session for retailers and designers alike, offering information and expertise about how to break into new markets, considering marketing and brand development that will enable you to develop an international customer group.
Gabrielle Hase, Director, Soleberry Advisory Ltd.
17.00-17.30 Catwalk
Jewellery Catwalk Shows & Seminars
THURSDAY 11.00-11.45
Buying on trend: Translating fashion trends for the jewellery market
This session considers how the latest catwalk trends are being translated into jewellery designs. Considering how these trends are inspiring fine jewellery designs and collections to help inspire your buying.
12.00-12.30 Catwalk
13.00-13.45
Boosting online sales: Improving SEO and marketing techniques
- Understanding how to improve your Google ranking
- The power of social media: How and where should you be advertising?
- Creating an online identity that is synonymous both online and in store
Nikki Lissoni Content correct at time of print, however subject to change
www.jewelleryandwatchbirmingham.com 17
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