Jewellery Catwalk Shows & Seminars 11.00-11.45
MONDAY 14.00-14.45
Visual display and store layouts: Attracting your customer in store
- Ideas and inspiration for your window displays throughout the seasonal occasions
- Using in store space effectively to maximise your store’s potential
- Selecting the right display cases and features to showcase your stock
12.00-12.30 Catwalk
12.30-13.00 Cocktail Ring Competition
The British Jewellery Association (BJA) announce the winner of their Cocktail Ring competition.
13.00-13.45
Modern jewellery marketing: Generating the best return on investment
- Setting an achievable marketing strategy that incorporates all channels
- An update on social media marketing – how to develop your online presence
- Creating your own PR – How to make a name for your store
- Making the most of seasonal and occasions
Sarah Carpin, Director, CMJ Media
Nicholas King 16
www.jewelleryandwatchbirmingham.com Content correct at time of print, however subject to change In conversation with Nicholas King
This celebrated jeweller joins us on stage to share some lessons learnt from an admired career.
Nicholas King, Creative Director/ Founder, Nicholas King
15.00-15.30 Catwalk
16.00-16.45
Bridal Design of the Year Competition
This session will see the winner of the Houlden Bridal Design of the Year Competition announced at Jewellery & Watch Birmingham 2014.
Stuart Laing, CEO, Houlden Group 17.00-17.30 Catwalk
Hall 17 Stand
U04-V05 TUESDAY 11.00-11.45
Jewellery top picks for the season Laura McCreddie, editor of Retail Jeweller talks through her top picks for the season. Considering the latest designs, styles and colours that are trending to help inform your buying this year.
Laura McCreddie, Editor, Retail Jeweller
12.00-12.30 Catwalk
13.00-13.45
Setting up in retail: A guide to entering the jewellery market
We speak with established retailers and designers who will be sharing their advice on how to set up a jewellery business. Considering how you can commercialise your designs and build a customer base, from commercialising to managing your store and buying for your target market.
Chair - Simon Rainer, Director, BJA
Sarah Filippardos, Head of Buying, Aurum Group TK Maxx
14.00-14.45
Timeless classics: A retailer’s guide to pre-owned watches
As the desire for pre-owned watches increases this session looks at how you can capitalise on this growing market. Looking at how to incorporate pre-owned watches into your other collections, the regulations with regards to servicing and repair, advice on brands to stock and in-store marketing and sales tips.
Wesley Suter, Managing Director, Steffans Jewellers
15.00-15.30 Catwalk
15.30-16.00
Award for Best New Collection This session will see the CMJ award the winner of their Best New Collection competition at Jewellery & Watch Birmingham.
16.00-16.45
Improving sales: Tips and techniques to help grow your jewellery business
This jewellery retailer offers their insight and advice on how you can help improve your jewellery sales. Considering how to evaluate your margins and price points in response to your customers, learned experience on how to train and incentivise staff, and tried and tested ideas that will help improve your bottom line.
Chrissie Bolger, Retail and Enterprise, Holts Academy
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