Hall 17 Stand
U04-V05
Brand Focus - Rachel Galley
The hero image for Jewellery & Watch Birmingham’s marketing and design campaign features a piece designed by Rachel Galley.
Contemporary jewellery designer Rachel Galley, who will be exhibiting her eponymous brand at the show, is best-known for her signature lattice work and has won several awards for her designs, including Retail Jeweller’s Catwalk Jeweller of the Year 2012 for her Enaki Sun necklace.
The Enaki Sun collection was inspired by a family trip to Tanzania. “The collection features my most signature latticework and I wanted to make a piece in the collection which was the cornerstone and the most exclusive eye catching item,” explained Galley.
The hero image will be used in Jewellery & Watch Birmingham’s marketing collateral ahead of the event, as well as at Birmingham’s NEC where elements of the piece will be brought to life and integrated into the interior design features of the show.
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it’s at a great time of year for buyers to be thinking about new collections
As well as showcasing the Enaki Sun collection at the show, Galley will also be unveiling her new Amore, Spin and Birthstone ranges. In addition, she will also be debuting her new point of sale material and packaging, promising, “We have some VERY exciting new designs to show you all!”
Describing her brand as “sophisticated, desirable [and] inspirational”, Galley chose Jewellery & Watch Birmingham to showcase her collections because of the “positive and vibrant atmosphere”, adding that “it’s at a great time of year for buyers to be thinking about new collections”.
www.jewelleryandwatchbirmingham.com 11
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