This page contains a Flash digital edition of a book.
WATCH DOGS MERCHANDISE But before it achieved the above


rather impressive feats, it was already a brand. As the title was pushed back, fans could sate their love of a game (which they had not played) with a number of goods. T-shirts, mugs, keyrings, satchels and hoodies were all available before the game hit stores. Last month Ubisoft brand expert Thomas Geffroyd told MCV that the publisher is always looking for ways to create spin off products of a brand – be it merchandise or books and films. “Developing a new triple-A IP is a huge risk for any company. Ultimately, the quality of the title and the gamer’s reception are the only real elements defining if a game will become a


franchise or not. However, the winning side of the bet is to turn a game into a successful brand that will not only spawn other games but also books and movies. “We always think and work with


the goal of turning a triple-A game into a brand, even though most of our energies are focused on the current game.” He added: “Watch Dogs has


been thought and developed as a very contemporary game, this is true for the technological part but also from a cultural perspective. The brand translates as books and clothing because it is inspired by today’s state of things as we have focused on creating a fantasy out of reality.”


INSERT COIN T-SHIRTS


Gaming merchandise specialist Insert Coin has produced two t-shirt designs for Ubisoft’s hacking title – both featuring diff erent logos for in-game hacking collective DedSec.


SRP: £22 Distributor: Insert Coin Contact: 01702 521850


WATCH DOGS MUG


This mug is perfect for gamers out there planning their next move and talking tech conspiracy theories over a warm coff ee.


SRP: £12.99 Distributor: Gaming Merchandise UK Contact: www.gamingmerchandiseuk.com


www.mcvuk.com


WATCH DOGS WALLET


Fans of the blockbuster hacking title can keep their money safe in this wallet emblazoned with the game’s Fox logo.


SRP: £9 Distributor: ThinkGeek Contact: www.thinkgeek.com


29


AIDEN PEARCE FIGURINE


From Ubisoft’s own Ubicollectibles range is this 27” tall fi gurine of Watch Dogs own vigilante hacker.


SRP: £29.99 Distributor: Ubisoft Contact: shop.ubi.com


June 13th 2014


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44