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The launch of the campaign coincides withaigi n coiiid i h LG also announcing that it is continuing to roll out NO


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via a dedicat addition of the NO


G also announcing that it is continuing to roll out NOW TV – the internet TV service pow by Sky – to more of its media devices, including Blue Ray Home Theatre and Blue Ray Playerr,, via a dedicated app. This follows the exclusive addition of the NOW TV service to the LG Smart TV platform last month.fo m last month.


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The mar The marketing campaign includes TV advertising, with two creatives built around


Beko B


ncides with


the launch of NOW TV on the Smart TV platform, which will run across retail, print, TV, digital and social media. The


GElectronics has embar ed on a major multi-million pound marketing campaign to support o hnt e SmartTV


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ajjo mur ulti-millm ing c


onics has embarkedon lion undpo


et ampaiign tosupport WTVo


hichwill run talandsocialmedia.


nacr ss retail, print, e


G and NOWTV un eilV unveil Samsun marke marketing campaign


keting cam c of Smar mpaign


movies and sports, print advertising and a door drop to 1.1m households. Digital activation will include pay-per click and trade adv and will be amplified through L utilising NO


movies and spor , print adv d t


upcoming releases and ev Ci


est, Head Hd ofM


Electronics UK , comment eting strat


at st


rop o 1.1m households. Dig ital activation will include pay-per-click and trade advertising and will be amplified through LG’s social media channels,, utilising NOW TV’s calendar of major upcoming releases and events. Craig


s social med entral to L e ia


communicating clear benefits of the technology and NOW TV is an important part of that story. In addition, the.In addition, the expansion of the service to mediace t devices fu


V amongst consumers and V is an impor


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expansion of the ser vi o media devices further delivers our vision for a connected future.”


urther deliv a connec ed futur o is back on the bo i back on th ng ener rg dwat o clear visual compar The adv addition, Bekoisoff


with the purchase of selec ed dish o mar


er a Beko dishwasher u about rising household costs


The advert will run across mainstream channels between October 21 and November 16. In addition, Beko is offering consumers six months’ worth of free Finish Quantum dishwasher tablets with the purchase of selected dishwashers.


s latest 6 litre DSFN68 et uses less wate o cr t t will run acros


Beko marketing director Teresa Arbuckle said: “Consumers will be surprised to see how little water a Beko dishwasher uses to clean a full load. Water efficiency remains an area of real focus and innovation ffo innovation for us and we hope that this new advert will highlight to consumers that a dishwasher needn’t cost the earth to run, which is particularlly pertinent at a time when many are concerned about rising household costs.”


ffe ing consumers six months r Te esa Arbuckle said:


’t cost the earth to run, which is par onsumers will be sur uses to clean a full load or us and we hope that this new adv y pertinent a ised to see how little er efficiency remains an area of real ffo ocus and


t will highllight to consumers that a dishwasher at a time when man


e concerned


ss mainstream channels bet een O ober 21 and November 16. I th of free


eF washer table ets he box


eko is back on the small screen this month, highlighting the brand’s mmitment tod


ter efficient appliances


oisbackonthe small screen thismonth, highliighting thebrand’’s commitment to developiing energy and water efficient appliances. Beko has teamed up with the dishwasher detergent brand Finish, as part of


a campaign to dispel consumer myths about dishwashers and drive sales of Beko’s models. The new V ad demonst quantities of wat re


a campaignto dispel consumer myths about dishwashers anddr e sales of Bek s models The new TV ad demonstrates just how little water a Beko dishwasher uses by translatingdishwasher uses b quantities of waterr,,into clear visual comparisons. The advert begins with a bath full of water, (pictured) the r the receptacles getting smaller and smaller down to a washing up bowl, before showingfo e showiing Beko’s latest 6 litre DSFN6839W dishwasher, explaining to viewers that .’no other model on the market uses less water to clean a full load’. The adv


Beko has teamed up with the dishwasher det gent brand F inish, as part of trates just how little water a Bekod


eceptacles getting smaller and smaller down to a washing up bowl 839W dishwasherr, pg o view clean a full load


y translating


t begins with a bath full of wat r, no other model on the


Craig West, Head of Marketing, LG Consumer Electronics UK, commented: “Central to LG’s TV marketing strategy is driving understanding of Smart TV amongst consumers and communicating clear benefits of the echnology and NO toftha


s calendar of major eting, LGConsum


mer


tising and a door tising


amsung Digital Ap a re-Chrisp


tomers a giſt w


certain Samsung purchases. who purchase an RF24 r


The promotion will be available to customers who purchase any Samsung home appliance including the ecobubble washing machine , NEO cooking range and re


ertain Samsungpur ha v


The promotion will be a y Samsun


igerat vailable to cust g home appliance


including the ecobubble washing machine, RF24 refrigerator, NEO cooking range and MotionSync vacuum cleaner.er (pictured). ts are available by rre


Gifts are available by redemption on purchases made between October 17 and November 27 within the following price bands: for purchases between £1,000 and £1,499.99 – customers will eafree Samsung G 7 inch); bet


otionSync vacuum cleane ft


ollowing price ba Ta


ab 3 (7 e


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made bet een O ober 17 and No within the ffo


ands: ffo


mption on pur vember 27 r


chases


een £1,000 and £1,499.99 – customers will receive a free Samsung Galaxy Tab 3 (7 inch); between £1,500 and £1,999.99 – a free Samsung 32””F6100 3D


be ivatac b


£1,500 and £1,999.99 – a free Samsung 32” F6100 3D LED TV; over £2,000 –


NX300 SmartCamera The promotion can be activated online at www.samsung.com/.com/ uk/homappliancegift.


DLED V;; over £2,000 – a free Samsung–afree Samsung N


uk/homapplianceg ft


Ken ood extends


enwood tends


guarantee S a fiv mall kitchen ppliaa including the tee


Consumers will now be able to regiister for a five-year guarantee on high value products, including the Kenwood Chef Rangehef Range. Kenwood said the move will create an additional point of difference with itsfference with its major competitors, ‘building on the brand’s reputation for trustworthy, long-lasting and, long-lasting and reliable service and products’. It added that having already been successfully trialled in , the move will a tunities ffo


able to r st fo gh value pr


major competit fo


ood said the move will cr building


or trust


ving already been successfully trialled in John Lewis, the move will also act to increase profit opportunities for retailers, encouraging purchase of bigger ticket it


eliable service and produc John L


or reta


also tto incrac ailers, encourag


chase of bigger ticket e items.


onsumers will be able to validate their fiv year guarantee via the Kenwood website, or via an in-pack postal card, after purchase, allowing, allowing them to apply to have any part of their appliance replaced, free of charge, if found to be defective. Kenwood brand manager Penny Jones said: “We have faith in the quality and durability of our products and know they are the best on the et, so w e thrilled tobe able toofferafiv ear guarantee o consumert the same confidence in our pr


Consumers will be able to validate their five ear guarantee via the K


them to apply toha ean pary p , free of char


o ood brand manager P


fter pur if ffo


ound tobedeffe y Jones said:


e ha e faith in the quality and durability of our products and know they are the best on the market, so we’re thrilled to be able to offer a five year guarantee to consumers to ensure they have the same confidence in our products as we do.”


ffe rs o ensurt e they ha ts aswedo 8 | www w..innova vativeelec vativeelectricalctricalretailing..co.ukco..u October2013 October 2013 oodwebsit , or via


g on the brand t added that


Kenw Kenwood has extended the guarantee on s pi on its premium lines onsumers will now be a ear guarantee on hig ood Ch


mall kitchen appliance brand en oodhas exten t re um linmi


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ndedthe guar e


tee


NX300 Smart Camera The promotion can t


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amsung DigitalAppliances is running a pre-Christmas promotion offering customers a giſt when they purchase


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