coffeem coffee makers makers


Jonny Fo yth, senior drinks analy ofmar et resea


ny 2 ac bur ffe


012 as t yehw etail c


In fact, it is thriving so much that since 2011, the London Coffee Festival has become anee Festivall has become an annual fixture in the April calendar, with key industry players and new kids on the block vying for attention and their own piece of this burgeoning market, over a four-day period. [More than 20,000 coffee aficionados at expected to attend the 2014 F


industry has p ov n fac


the London C ffe annual fix


calendarr,


id t y plla ers and fo


or attention and their own piece of this e ver a ffe


d newkidkids on the block t, o


th a ffo


be held from April 3-6 at the Old Truman Brewery on London’s Brick Lane. Billed as the UK’s largest coffee and artisan food event, it will featureeatur barista demonstrations, music, art, street food ilk & Sugar - a show


expec ed to attend the 2014 be held fr on L


barista demonstrations, music, art, street ffo and a new feature: Milk & Sugar - a showcase of urban lifestyle and culture. Exhibitors in 2013 included Ascaso, De’Longhi, Graef , La Cafetiere, Sanremo and The Coffee Machine Company.] Howeverr,, compared to continentaled to continental Bri emain coffee vicesno


and a new featu e:Mr of urban liffe included A


ee and artisan ffo fe


How Eur ,D Longhi


Europeans,, Brits remain coffee novices, with, with our retail market worth only a third of the German mar et and a half of the F ench. I


emoandThe C ffe ts r


our retail mar et w th only a third of the German market and a half of the French. In


onghi,, Graef , La Caffe eeMa c


. Exhibitors in 2013 achine C ffe


sBrick Lane. Bille ood vene


il 3-6atthe Old ruman Brre


4Festival, which will, which will ew


ed as the UKs largest nt, it will ffe


bl ee aficionados at k y period


according to latest research by Mintel, illustrating just how recession-proof the industry has proved.


012 was the year in which the UK retail coffee market broke the £1 billion barrier for the first time,time at


eemarke


nwhich e UK th et broke e £1 th


ke


billionbarrier f rthefir ding tolatestresea ting just owhow ecer


ar hbyMintel, ession


oof the


iving so much that since 2011, il c


ts on the rise of ci eof e year in


the ris


nyForsyth, senior drinks anallyst of market resear h carchcompany Mint commentmmentsonth


ntel, tel,


fcoffee consee c nsum tion further co


sump


further contrast to the mainland, our coffee market remains dominated by instant coffee.ffee or example e


ontrast to the mainland ffe olume s


n a contiinent of coffee connoisseurs, the UK is barely scratching the surface when it comes t consuming the good stuff.ff. et, wh ed lat


et remains dominated by instant coffe For example, in 2011, instant coffee accounted for 72% of all UK retail coffee volume sales, compared with 4% for France. In a continent of coffee connoisseurs, the UK is barely scrat n


ed or 72% of all UK retail coff sales, compared with 4% ffo ffe


ffo


Yet, while the forces of coffee premiumisation arrived late to these shores, they are now driving the UK market, at the expense of instant. This all sta first UK St


consuming the good stuff Ye


hile the ffo ces of coff teto these shor


mainstream coffe high stree


ets


ar ed with the intr tarbucks st ff


face when it comes ffe


emiumisat , theyary arenow


iving the UK mar et, at the expense of instant. This all started with the introduction of the first UK Starbucks store in 1998, which led toe in 1998, which led t mainstream coffee shops proliferating on UK high streets, providing consumers with much tastier freshly ground Arabica bean coffee. s the nation has become incr exposed to a better qualit n


tion of the fe K


tastier freshly g ound Arabica bean coff As the nation has become increasingly exposed to a better quality brew, goingew back to instant coffee has become, for many (especiallly more impressionable y


back to instant coffee has become fo (especially more impressionable younger drinkers yet to develop engrained habits), something of an impossibilit .I s the


ffe n


ers yet todevelop engrained habits) something of an impossibility. It’s the equivalent of putting the Oys Baert


or man habits),


equivalent of putting the Oyster Bay back in the cupboard and returning to our student habits of quaffing Bulgar ian wine from our local corner shop.


the cupboard and returning to our student habits of quaffing Bulgarian wine from our local corner shop


y back in


oviding consumers with much ffe


ffe or F


s to tion


Nowthe more educated UK consumers want even more gourmet options - hence the increasing rise of ‘artisan’ coffee shops (especiallyffee shops (especially in the major UK cities) or of major coffee shopffmajor co ee shop chains tinkering with ‘micro-lot’ coffee or ‘reserve’ beans from exotic coffee-making countries. Meanwhile, consumers increasingly want to replicate, at home, the coffee shop experience of having great coffee produced at the push of a button. Hence the increasing popularity of single- serve coffee machines which, at around £100-plus, allowconsumers t


Now the more educated UK consumers wa ven more gourmet options - hence the i easing rise of


nt e


ncr in the major UK cities) or of chains tink


tisan ing with beans omexfr ha ffe ffe ffe -lot


eplicat , at home, the co eeff of ving g


ro oduce ffe ee or


otic coff mffe -making countr , consumers incrre


ffee shop experience oduced at the push of a


e coffee machines which, at around £100-plus allow consumers to produce fresh coffee in an instant by slotting an expensive coffee pod/ capsule of ground beans into the machine. Again, the UK is well behind the continental


on. Hence the increasing popular ffe


instantby slotting an expensive coff expect that toh h t ne


efresh coffee in an ffe


ffe


gain, the UK is well behind the continental curve in take-up of such machines, but I expect that to have changed considerably a few years from now.


capsule ofg oundbeans intothe machine eintak -up of such machines, but I


ha e changedid few years from now


consumerr,, product and media intelligence. For. F the latest news about your industry, visit the el blogw


 e


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the lates ws about your industr , visit the Mintel blog www.mintel.com/blog.


.com/blog d considerablbly a ffe


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