coffee makers What’s brewing?
Sales of coffee machines are going from strength to strength, thanks to the rise in coffee shop culture and the trend for ever more exciting variations of the drink. Four SDA suppliers share their stories with Bernard Anghelides
Brema Drohan, UK managing director of Nespresso
T
Mark Swift, director of marketing for Kenwood and De’Longhi UK & Ireland
here’s no doubt that the popularity of coffee - and particularly ‘real coffee’ - has soared within the UK
over the past decades.” That’s the view of Jonathan Burrage, managing director of Magimix UK. The arrival of American-style coffee shops on high streets has helped to drive this trend, he says, which in turn has “spawned the growth of artisan coffee shops, with the retail coffee market breaking the £1bn barrier for the first time last year. “This has not only led to the birth of the annual London Coffee Festival [see page 24] but has encouraged consumers to recreate the coffee served in cafes at home, instead of reaching for a cup of inferior instant.” Mark Swift, director of marketing for
Kenwood and De’Longhi UK & Ireland, agrees. “Due to the rise in coffee shop culture,” he says, “consumers have become ever more interested in good quality coffee and have turned to buying premium coffee machines, to have the same coffee experience in the comfort of their own homes.” You can find a coffee shop everywhere and
anywhere now, is how Caroline Ross, product manager coffee at Groupe SEB UK, describes the phenomenon. “In every street, at petrol stations... The
coffee shops are staying open and are really busy in comparison to other high street shops that are closing.”
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Jonathan Burrage, managing director of Magimix UK
Brema Drohan, UK managing director
for Nespresso, says that her company has noticed changes in the market too. “One of the most interesting is how the UK is moving from a nation of coffee drinkers to a nation of coffee connoisseurs.” Tea still remains the UK’s favourite hot drink; Jonathan cites a YouGov survey from last March that reveals that 52% of us favour tea and only 35% prefer coffee – a figure almost constant across genders, age and locality. Caroline supports this. “Tea is still very much drunk in the UK,” she says, “but we are also developing our palate with coffee: experiencing and trialling different blends, flavour and aromas.” In response, SDA suppliers are introducing
high-end coffee makers to cater for our interest. New lines from Groupe SEB, for example, include two Krups products: the bean-to-cup machine EA8442 and espresso machine XP5620. “Krups believes in bringing new innovation and design out to ensure we always provide our consumers with the best product available,” Caroline says. Meanwhile, Nespresso recently expanded its U machine range with the Umat and U&Milk machines, which offer a quick heat up time of 25 seconds, pre-programmed cup size memory and an ability to change shape to adjust to any environment. Two new innovations from De’Longhi include the Prima Donna XS (a space-saving
Caroline Ross, product manager coffee, Groupe SEB UK
bean-to-cup machine almost 20% more compact than its predecessor at 19.5cm wide); the Scultura Traditional Bar Pump espresso coffee machine, which can use either ESE pods or freshly ground coffee; and a free ‘Coffee Expert’ app (downloadable for Apple and Android smartphones and tablets). The latest models within the Nespresso
Magimix range are the Nespresso U in matt grey and Nespresso U&Milk in black, with ‘one touch’ control enabling coffee lovers to make ristretto, espresso or lungo.
Magimix U in matt grey from the Nespresso Magimix range
October 2013
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