news NEWS IN BRIEF
DIXONS RETAIL, which owns Currys, PC World and Knowhow, is creating 3,000 extra roles across the UK, in the lead-up to Christmas at its stores, Knowhow contact centre in Sheffield and distribution and delivery hub in Newark.
PHILIPS hosted a pop-up shop in London’s Spitalfields to showcase its latest technology last month. The store, named the You Need To Hear This Shop, at The Old Truman’s Brewery off Brick Lane received 1,494 visitors. It featured live DJs, demonstrations of Philips’ signature headphones and a photobooth.
THE COLLECTION of Belling built-in ovens, hobs and hoods from Belling is one of the products being showcased by John Lewis as part of its pledge to promote British manufacturing. Belling is part of GDHA, one of the few major cooking manufacturers still producing in the UK.
ARGOS and eBay have joined forces to offer a Click & Collect service, enabling shoppers to purchase products from selected eBay merchants and pick them up at Argos stores throughout the UK.
DOMESTIC & GENERAL has signed a new agreement with domestic appliance manufacturer Smeg to provide their extended warranty services in the UK. Domestic & General currently provides Smeg with all of its warranty services in Italy and, under the terms of a 5 year agreement, will expand that partnership to the UK.
FREESAT, the subscription- free satellite TV service has launched a new Freesat HD with freetime box, further bolstering the products available with freetime built in. The freetime box is manufactured by Humax.
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www.innovativeelectricalretailing.co.uk
Liebherr launches new concept at Stellisons
R
efrigeration brand Liebherr’s new shop- in-shop concept has made its debut at independent electrical chain Stellisons’
Suffolk store in Ipswich. Liebherr has created an interactive and dedicated
space for consumers to experience its premium models. Liebherr MD Mark Bristow said: “Our shop- in-shop concept is lucrative to the retailer and the Liebherr brand. It sells added value and features and therefore drives up the independent retailers’ cash margin. For Liebherr, there are shared costs and promotion, whilst creating demand and a quicker route to market. “As we continue to strengthen our brand presence in the UK and in continued support of our retailer network, the new branded shop-in-shop concept will be installed in selected UK retail showrooms.” Stellisons operates eight stores in Essex and
Suffolk, of which Ipswich which is the newest. This 32,000sq ft electrical superstore and fitted
kitchen specialist has more than 2,000 products on display from brands including Neff, Miele, Panasonic, LG, Smeg, Sony, Bosch and Siemens and over 25 kitchens and bathrooms on display from Hanak, Shuller and Nolte Stellisons said: “It is laid out very differently
to your standard electrical appliance store, with bedrooms, kitchens and living rooms built with all the appliances fitted so you can experience exactly how they could work for you.” There is even an in-store cookery school - the
Taste Academy’ - with live demos using Neff and Bosch appliances.
Record sell-out for housewares show
T
he Exclusively Housewares 2014 trade exhibition has sold out in record time. The organiser confirmed that it had a
full line-up for 2014 - just 16 weeks after the 2013 edition closed its doors. The London event, held in June, attracted its biggest audience to date, with visitor numbers up 6% on 2012.
The 2014 show will be held at the Business Design
Centre in London on June 10 and June 11. “We are delighted, once again, to be in the position of having a sell-out show,” said show director Simon Boyd of organiser Brooke House Exhibitions. “And we are steadily working towards being able to expand the show in 2015 by introducing an additional hall dedicated to small domestic appliance (SDA) exhibitors.” (see IER August p36) SDA names that already exhibit include Ascaso, Bamix, Bodum, Bugatti, De’Longhi, Dualit, Graef, Groupe Seb, Horwood Homewares, Hostess, Jura, Kenwood, Meyer, Morphy Richards, Salter, Starbucks, Swan and Vitamix.
The new hall will include all the small electrical
product categories as reported on by GfK; linencare, electrical cooking including microwaves, beverage making, food preparation and floorcare. If you would like to attend please get in touch with the team via
info@exclusivelyhousewares.co.uk or 0121 237 1130.
RHA appoints Armour Home as distributor
S
pecialist headphone company RHA has appointed Armour Home to distribute its new in-ear models to the independent
retail sector. RHA director Lewis Heath said: “We’re very pleased
to have secured Armour Home as our distributor into the independent sector. They have a proven track record in this channel to market, where we believe it is important that RHA’s newest in-ear headphones find success.” Chris Emerson, sales and marketing director at
Armour Home, added: “We demonstrated the RHA models to our UK sales team last week and they were all extremely impressed by the product’s performance. They’re experienced guys and know a winner when they see one. We’re very positive about the prospects for this new brand.”
October 2013
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