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PBA Xtra JASON BELMONTE


WSOB V “It’s a brand that has grown fast, and it’s just become


identifiable with the game,” says Tom Clark, who assumed day-to-day management duties for the Professional Bowlers Association when former CEO Geoff Reiss stepped down in September to become Head of Sports Partnerships for Twitter. “If you have ever been to one or participated in one,


it just feels like the World Series of Bowling. That’s about everything from design to how you treat people to what a grueling and unusual format it is. There are negatives to it, but ultimately it makes for a very exciting event. It’s exciting on Xtra Frame, it results in a package of television shows, and there’s just a lot about it that has resonated.” There also is a lot about it that differs quite markedly


from Clark’s original vision for the event. Clark originally planned for a different city to host the


“THE IDEA THAT SOUTH POINT IS A PLACE THAT FAVORS PLAYERS LIKE SEAN RASH AND JASON BELMONTE IS KIND OF RIDICULOUS. BECAUSE THEY’RE JUST THE BEST BOWLERS IN THE WORLD ANYWAY, THEY DOMINATE ANYWHERE THEY GO.” — TOM CLARK


World Series each year. But this year it convenes at the South Point Bowling Center in Las Vegas for the fourth consecutive season. Clark also had a notion of dividing the event among a number of bowling centers in its host city. To date, in a city with no shortage of lavish bowling centers, only the South Point has seen any of the event’s action during its Las Vegas tenure. Don’t look for any of that to change. Not anytime


soon, at least. “In golf, the Masters can only be played at Augusta National. If for some reason the identity of the World


BONUS INTERVIEW To listen to more from Tom Clark’s interview, touch the play button above.


/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// /////////////////// October 2013


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