Beauty - Lash Enhancements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
From naturally pretty to boldly beautiful, every girl desires a pair of luscious lashes to complete her look. Adding the perfect frame to arguably one of our best assets, a gorgeous set of eyelashes can truly be transformational. Fuelled by an array of celebrities gracing glossy magazines worldwide all sporting endlessly strong, long and fabulous flutters, the trend for voluminous lashes seems to be ever on the increase.
Where once perhaps your clients were looking to turn up the lash volume for a special occasion or a night out on the town, women are now craving solutions in order to transform their stubby, sparse lashes to long and lush for 24/7 wear.
The instantaneous results provided by semi-permanent lash enhancements have undoubtedly resulted in the treatment’s enduring popularity. In a relatively short turnaround time, your clients can say ‘goodbye’ to the eyelash curlers and ‘hello’ to the lashes they have always dreamed of. Having personally experienced this particular beauty procedure in recent months and witnessing first-hand the results, your clients are guaranteed not to be disappointed with the outcome.
Thanks to the many companies behind enhancements investing heavily in Research and Development over the years, semi-permanent lashes are now made from high quality natural-looking materials which blend seamlessly with your client’s own natural set. Specially formulated adhesives too have been designed to ensure lightweight, comfortable and long-lasting wear, enabling your clients to carry on with their daily tasks without the worry of compromising or damaging their newly applied extensions or their own lashes underneath.
From a therapist’s perspective, enhancements provide you with a highly versatile and lucrative addition to your beauty treatment menu allowing you to cater to the differing tastes, ages, desires and budgets of your clients. Fully customisable with varying thickness, curls and lengths at your disposal, you
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NovaLash President and CEO, Sophy Merszei, keeps a watchful eye on students during the practical element of the brand’s training seminar.
can create each application based on your client’s desired outcome from sweetly subtle to flirty flickers, right through to show stopping definition. With fabulous end results, enhancements can become an addictive treat giving you repeat custom when it’s time for your clients to revisit the salon for maintenance appointments or to have a new set applied.
Ideal to offer as a stand-alone treatment, they can also be incorporated into your existing beauty packages for parties, proms, holidays and weddings. “A fantastic way to market eyelash enhancements to clients is to couple them with another service. You can create a package in which you offer eyelash enhancements with either an eye treatment or brow service in which clients will receive a special offer when getting both services,” suggests Lydia Sarfati, Repêchage CEO and Founder.
Train to gain
The application of eyelash enhancements is an art, with a steady hand and meticulous attention to detail essential. Yet, once you have acquired the expertise and confidence in this beauty skill the benefits to both you and your business can be boundless. It’s crucial that enhancements are applied with an expert eye, so training in this skill is an absolute must. Lash enhancement companies, distributors and independent training providers offer seminars and courses across the country to equip technicians with the knowledge they need, and to ensure
that their lash services reach their maximum potential.
NovaLash offers beauty professionals the opportunity to maximise their earning potential by mastering the specialised skill sets necessary to perform one of the most profitable services in the industry from the only physician-developed lash extension brand.
The comprehensive training course includes all of the educational tools necessary for students to gain a thorough understanding of the principles of lash extension and fully prepare for a career as a professional lash artist. The seminar consists of a two-hour theory section and six-hour practical section.
Once you have completed your training, you will be able to use the brand’s award-winning Platinum Bond adhesive, which can only be accessed by certified NovaLash extensionists. Therapists will also receive lifetime technical and marketing support from the company in order to help each stylist grow and thrive. Other benefits include: free advertising under the professional listings page of the brand’s website; access to master training classes by Sophia Navarro, a global leader in advanced lash artistry; a free refresher class after initial training; and extensionists will receive NovaLash’s Business in a Box, which includes all the essentials necessary to get underway and service approximately 200 clients.
The festive period is fast approaching and with lashes a popular pre-party treat, why not get fully prepared for this
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