editorial E
Watch Out, YouTube
stated opinions are a form of art. But, in today’s world, the written word doesn’t
T ‘‘
carry the same weight it used to. Today, it shares the spotlight with the spoken word. Sound bites and videos are as key to our gathering of information as reading a newspaper article. We turn to YouTube (the world’s second largest search engine) almost as much as any other source when seeking out information. Even in the world of metalcasting, the tide has begun to turn from the written word to photos and videos. T is past April, Metal Casting Design &
Purchasing joined the ranks of YouTube by off ering
he written word can be a thing of beauty. Well-constructed sentences that turn into expertly-crafted paragraphs that result in eloquently
We call it MCTV. This video portal follows similar editorial principles to our print products, Metal Casting Design & Purchasing, Modern Casting and Global Casting, but in a format geared toward current and future generations.
our own web-based video portal focused on metalcasting at
www.metalcastingtv.com. We call it MCTV. T is video portal follows similar editorial principles to our print products, Metal Casting Design & Purchasing, Modern Casting and Global Casting, but in a format geared toward current and future generations. T e site currently showcases videos with talking head experts, plant profi les, design and purchasing pointers and industry news with additional information coming every week. Our idea is that this portal, like all our digital products (websites, digital magazines, social media and e-newsletters), is another source of information so you can choose how best to secure the latest and greatest. T is month, we have posted videos of Waupaca Foundry’s operations, casting design details and agriculture equipment featuring a new ductile iron planter row unit (as referenced on p. 8, 17 and 23).
As with Metal Casting Design &
Purchasing, MCTV is your video portal as well, so it is open to submissions from you. Like the print edition of the magazine, we review all submitted materials and then will post those videos that fi t our editorial guidelines. T e key is that we must continue to push out best practices to help the supply chain move forward.
Alfred Spada, Publisher/Editor-in-Chief Shown is a screen capture from
metalcastingtv.com.
If you have any comments about this editorial or any other item that appears in Metal Casting Design & Purchasing, email me at
aspada@afsinc.org.
Sept/Oct 2013 | METAL CASTING DESIGN & PURCHASING | 5
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