ART CREDIT
emerging destinations Malaysia An expanding destination with expanding technologies
Get here Visitors can use theMalaysia Conven- tion & Exhibition Bureau’s mobile app to look up where to go, what to do, and how to get around. For example, visitors can find information on how to take the 28-minute KLIA Ekspres non- stop rail service from Kuala Lumpur’s city center to Kuala Lumpur International Airport.
Part of the largest and fastest-growing economic region in the world, Malaysia is emerging as one of Asia’s most competitive destinations in terms of hosting internation- al meetings and events. The country’s high affordability, easy accessibility, and close proximity to more than 50 percent of the world’s population have helped to attract high-profile events like the World Gas Confer- ence 2012 and the 2010 18th World Congress of Accountants. With its rapidly developing infrastructure and economy, groups from a multitude of industries and sectors are taking a second look at Malaysia. The Malaysia Convention & Exhibition
Bureau (MyCEB) recently introduced a new welcome kit to help acquaint meeting attendees with the burgeoning destination.
84 PCMA CONVENE SEPTEMBER 2013
Get connected Meeting planners bringing their groups to Malaysia can utilize the Malaysia Convention & Exhibition Bureau’s mobile app to fit the needs of their meeting or event. Features include destination guides as well as such event-specific information as attendee surveys, session and speaker highlights, and much more.
Available to groups with 500 international attendees or more, the kit includes the Dele- gate Privilege Card, which gives international attendees special discounts and privileges at area restaurants and hotels, and on various modes of local transportation. There are cur- rently more than 40 participating partners, including Mandarin Oriental Kuala Lumpur, Shangri-La Hotel Kuala Lumpur, Aquaria KLCC, and many others. Not only does the card help showcase
MyCEB’s many industry partners, it also serves as a way for the bureau to reward international groups that have chosen to meet in Malaysia. Attendees can use the card as a passport to experience some of Malay- sia’s most popular attractions at a discount, including the world’s largest pewter maker,
Royal Selangor Malaysia, and KL Tower, the tallest telecommunications tower in South- east Asia. Other places of interest include landmarks like Kuala Lumpur’s Central Mar- ket and Independence Square. The welcome kit also supplies planners
and their attendees with a mobile app spe- cially customized to their meeting or event. The app may include schedules, announce- ments, surveys, and other information spe- cific to their conference, as well as a Kuala Lumpur destination guide. MyCEB has plans to add more Malaysia destination guides in the future.
For more information: Malaysia Convention & Exhibition Bureau — +603 2034 2090;
myceb.com.my
PCMA.ORG
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