ILLUSTRATION BY BECI ORPIN / THE JACKY WINTER GROUP
meeting management Christopher Durso ‘It Just Became a Blur’
The D.C. convention center was maxed out with Delta Sigma Theta’s annual meeting. How could it plan practically overnight to host an additional 5,000-person dinner for the sorority?
S
amuel Thomas found out about the impending water-service out- age in Prince George’s County, Md.,
the same way everyone else did — on the local news. And as the senior vice presi- dent and general manager for conven- tions and meetings at Events DC, which runs Washington, D.C.’s Walter E. Wash- ington Convention Center, he knew what kind of ripple effect it might have. Delta Sigma Theta, the largest
African-American sorority in the world, was holding its hundredth-anniversary National Convention at Walter E. Wash- ington on July 11–17, drawing more than 45,000 attendees, with a sizable con- tingent staying at the Gaylord National Resort & Convention Center in Prince George’s County. On Monday night, July 15, a damaged water main led county officials to announce they might have to temporarily shut off water service to parts of the county — including the Gaylord National, which on Wednesday night was slated to host a 5,000-person dinner for Delta Sigma Theta. First thing Tuesday morning,
Thomas met with Delta Sigma Theta staff at their show office in Walter E. Washington. At that point, everything seemed fine, but “about 1 p.m. we started getting word that the Gaylord was contemplating shutting down on Wednesday, the night of the din- ner,” Thomas said. “From that point, one o’clock on, it just became a blur, because all of us had to sit down — that included our in-house caterer, Center- plate, my staff, and show management for Delta Sigma Theta.” The goal was to accommodate
the 5,000-person dinner at Walter E. Washington, but the center was already
40 PCMA CONVENE SEPTEMBER 2013
maxed out with sorority programs all day Wednesday, including opening and closing plenary sessions for 14,000 attendees and a 13,500-person plated dinner. Eventually, at 9:30 p.m. on Tues- day, the teams worked out a solution: When Wednesday’s first plenary was over, the convention center would break down about half the room and reset it for a high-end reception — in lieu of the formal 5,000-person dinner. “And everything had to start from scratch,” Thomas said. “For an event that size, we would begin the opera- tional process at least three months out in terms of arranging staff, ordering food, and so on.” Centerplate called in 125 additional servers and bartenders and 25 cooks, along with two executive chefs, from Dallas and New York, each of whom brought a sous chef, Thomas said, “because our team was already maxed out, knowing we had to serve 13,500 for a sit-down dinner that night.” There was also the question of what
to do with attendees who wouldn’t be able to stay at the Gaylord National. “Not only were they now not able to have their gala there,” said Elliott Ferguson, president and CEO of Destination DC,
“but they also had to physically move out of the hotel.” Destination DC and its partners helped place them at hotels throughout the city and in Virginia. Everything went off “without a
hitch,” said Gregory O’Dell, president and CEO of Events DC. “So much so that the sorority is looking to change their [dinner] format [to a reception] because they enjoyed that format.”
Christopher Durso is executive editor of Convene.
PCMA.ORG .
Ladies Who Lunch Walter E. Washington also hosted a seated luncheon for 16,000 Delta Sigma Theta attendees.
BREAKOUT Hustle and Flow
“The irony of it all is that, after all of the hoops that everyone had to jump through,” said Destina- tion DC’s Elliott Ferguson, “Prince George’s County wound up not having to even shut off the water main. But it was too late to reverse everything at that point.” And it was still a success for the Walter E. Washington Conven- tion Center and the rest of the city’s meetings and hospitality community. “All of that happened in the midst of what was already an extraordinary logistical production,” said Events DC’s Gregory O’Dell. “To be able to adjust when it seemed we were already tapped out is really an amazing feat.”
ON THE WEB
Watch a YouTube video about Delta Sigma Theta’s 51st National Convention — the sorority’s hundredth-anniversary celebra- tion — at
convn.org/dst-2013.
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