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contents 73 Mike Walsh


Futurist Mike Walsh wowed the audience as a plenary speaker at PCMA’s 2013


Education Conference. And he’ll be back on stage for Convening


Leaders 2014 in Boston this January. Barbara Palmer


15


Departments PLENARY


New trends and hot topics from E2MA, DMAI, and MPI. Pre Con: National Communication Association. Post Con: Public Risk Management Association. The Intersection: Responsive designs. Plus: Three questions about social media; Cori Dos- sett, on her own; Convene On Site.


36 FORWARD THINKING Invest in the Things They Value David Lutz, CMP


37 ONLINE


Certifiably Digital Katie Kervin


Special Sections


77 EMERGING DESTINATIONS Up-and-coming places and spaces for one-of-a-kind events


78 JW Marriott Austin 80 Sheraton Macao Hotel, Cotai Central 82 Madrid 84 Malaysia 86 Grand Traverse Resort and Spa 88 Omaha 90 Pasadena 92 Marina Bay Sands Jennifer N. Dienst and Katie Kervin


PCMA PARTNERS


98 AIBTM Fairmont Hotels & Resorts Sarah Beauchamp


38 GIVING BACK Sustainable Sustainability Katie Kervin


40 MEETING MANAGEMENT ‘It Just Became a Blur’ Christopher Durso


102 THERE’S A MEETING FOR THAT


Dirty Business Christopher Durso


7 8


ALSO IN THIS ISSUE Comments


Behind the Scenes


10 To the Point 12 PCMA Today 14


Planner’s Notebook 101 Advertiser Index 41


INNOVATIVE MEETINGS Google I/O’s Sixth Sense Sarah Beauchamp


September 2013 Volume 27, Issue 9


Doing their part at the Sustainable


PCMA CONVENING LEADERS PREVIEW


Brands Conference, p. 38.


PCMA Convene (USPS 25438) is published 12 times per year. © Copyright 2013 by the Professional Convention Management Association. POSTMASTER: Send address changes to PCMA Convene, 35 East Wacker Drive, Suite 500, Chicago, IL 60601. PCMA Convene is the oficial magazine of the Professional Convention Management Association, an international nonprofit organization of meeting professionals. Members receive PCMA Convene as a membership benefit, paid by membership dues. Nonmembers may subscribe to PCMA Convene for $50 annually; international nonmembers for $99 annually. Periodicals postage paid in Chicago, IL, and at additional mailing ofices.


Contacting Convene and PCMA (pcma.org) SUBSCRIPTION CHANGES: online at pcma.org or call PCMA Convene subscriptions at (312) 423-7246; email: convene@publicationpartners.com. FILE CHANGE OF ADDRESS with the US Postal Service online: moversguide.com. PCMA CONVENE ONLINE LIBRARY: convn.org/convene-archives. REPRINT ANDBACK ISSUE REQUESTS: Michelle Russell, mrussell@pcma.org, (312) 423-7275.


4 PCMA CONVENE SEPTEMBER 2013


PCMA.ORG


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