EDITORIAL
Move Over, YouTube T
he written word can be a thing of beauty. Well constructed sentences turned into expertly crafted paragraphs resulting in
eloquently stated opinions is a form of art. But, in today’s
world, the writ- ten word doesn’t carry the same weight it used to. Today, it shares the spotlight with the spoken word. Sound bites and videos are as key to our gathering of information as reading a news- paper article. We turn to YouTube (the world’s sec- ond largest search engine) almost as much as any other source when seeking out information. In the world of metalcasting, the tide has
We call it MCTV. Tis video portal follows similar
editorial principles
to our print products, but in a format geared toward current and future generations.
slowly begun to turn from the written word to photos and videos. Take a look at our article, “Digital Casting Man- agement,” on p. 24 as it discusses how more facilities are using touch screens on the plant floor with visual instructions to ensure casting qual- ity. Industry suppliers are developing videos on best practices for a variety of production processes and tests. These concepts cater to how many adults learn by making it a visual process versus entirely written instructions. Tis past April, Modern Casting joined the
Modern Casting, Metal Casting Design & Pur- chasing and Global Casting, but in a format geared toward current and future generations. The site currently showcases videos with talking head experts, plant profiles, new produc- tion practices and industry news with new information coming every week. Our idea is that this por- tal, like all our digital prod- ucts (websites, digital maga- zines, social media and e-newsletters), is another source of information so you can choose how best to secure the latest and greatest in metalcasting. This month, we’ve included videos on process control and a modified cone jolt sand test (see pages 29 and 35). In August,
we posted a video about the proposed alternative to the methylene blue clay test and a peek inside Waupaca Foundry. As with Modern Casting,
Shown is a screen capture from
metalcastingtv.com.
MCTV is your portal, so it is open to video submis- sions from the industry. Like the print edition of the magazine, we review all submitted materials and then will post those videos that fit our editorial guidelines. Te key is that we must continue to push out best practices to help our metalcasting industry move forward.
ranks of YouTube by offering our own web-based video portal focused on metalcasting at
www.metalcastingtv.com. We call it MCTV. Tis video portal follows similar editorial principles to our print products,
Alfred T. Spada, Publisher/Editor-in-Chief
If you have any comments about this editorial or any other item that appears in Modern Casting, email me at
aspada@afsinc.org.
September 2013 MODERN CASTING | 7
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