BEHAVIOURAL CHANGE LAND SECURITIES
RETAILERS BUY IN TO GREEN FIT OUTS
Land Securities is also looking to change behaviours of its occupiers in the retail sector. Retailers within Land Securities’ many shopping centres are responsible for their own fit-outs and the developer recognises that its efforts are often limited by what it can influence when it comes to individual retail units.
In an effort to promote sustainable retail developments and encourage best practice, Land Securities has produced guidance for retailers on how low carbon fit- outs can be achieved in its new and existing retail developments. The Low Carbon Fit Out Guide
– Retail 2012 provides detailed practical guidance on how retailers can potentially reduce energy consumption by adopting best practice fit-0ut design and specification and effective energy management. The guide includes worked examples and technical analysis to illustrate the benefits, costs and efficiencies of a low carbon fit-out. It was drafted in collaboration with building services consultant Hoare Lea.
The guide was recognised at the CIBSE Building Performance Awards 2013, winning the Training for Building Performance Award. Land Securities has reduced carbon emissions from its shopping centres by 7% between 2000 and 2011.
improvements at all the sites. Both 5 and 6 New Street Square have increased their
recycling average by six percentage points from 74% to 80%, and occupiers at 16 Palace Street have reduced direct energy use in their office space. Land Securities expects to see more positive results in the coming months as the impact of all the initiatives is realised. ‘The results so far give us a strong case
to propose this for other occupiers across our office portfolio,’ says Lizzie Batchelor, environment manager at Land Securities. ‘The programme has shown how occupier engagement can bring about change and the key now will be to ensure that long-term change is engendered.’ Occupier engagement followed an agreed environmental programme adapted from Planet First’s Sustainability Improvement Programme. From this, monthly sustainability themes were discussed by ‘green teams’, with a series of actions and events helping to shift attitudes and behaviours among occupiers. Clearly, getting occupiers on board is crucial.
‘A series of initial meetings were undertaken at all sites to introduce the programme and encourage the creation of green teams,’ says Steve Malkin, communications director at Planet First. ‘At this early stage, it was established that larger groups function
46 CIBSE Journal September 2013
more effectively, setting a more positive tone and fostering an environment conducive to engagement and proactive behaviour.’ Participation has been strong, with more
than 95% of occupiers committed. ‘The key challenge was the initial engagement with occupiers, as some had concerns over their resource time,’ admits Lizzie Batchelor. ‘In addition, it was difficult to demonstrate more qualitative outcomes, such as the level of awareness raised and number of individual behaviours that changed.’ Information, ideas and data were regularly supplied to each green team and circulated to all occupants, in order to drive awareness of collaborative objectives as well as report on results achieved. Events were held in lobbies, with external experts brought in to support the programme and share knowledge, including the City of London, City of Westminster, Thames Water, facilities managers NG Bailey and waste contractors, Nordic. Awareness was further raised via large information screens in the building lobby areas, which displayed sustainability tips relevant to each month. Prizes were awarded to individuals who came forward with good ideas, or who were particularly supportive. Occupiers have praised the idea. Aran Lane, a member of the facilities team at 16
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