Wes Stoody and Cole Sanseverino lead Aframes, which has a presence in 21 optical boutiques and donates five percent of its revenues to Helen Keller International at the end of each quarter.


plan and preparing for a complete product re-launch within the next few months. “Aframes has become one of the more respected


eyewear brands in the industry,” Sanseverino says. “Now, we’re creating an online experience that doesn’t yet exist. Wes and I are on the same page about the direction of the brand. We hope to elevate Aframes to an independent, luxury brand for the masses.” In addition to their Eastern coursework, Stoody


and Sanseverino say their cross-country experiences have been invaluable to their success.


Photo by Tim Hardie “We’re still a start-up, and it’s hard,” Stoody says.


“But running cross-country is also hard. That experi- ence taught me the value of hard work, dedication and perseverance.” “John Goodrich, our cross-country coach, was like


a psychologist and a master motivator,” Sanseverino adds. “He allowed me to develop mental toughness, which remains with me today.” Visit aframeseyewear.com to learn more about


Aframes and how they support vitamin A supplemen- tation in developing countries.3


Eastern | SUMMER 2013 23


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