Boutique Confidential
Hervia Bazaar is arguably one of Manchester’s best kept fashion secrets, due to a combination of its discreet location, niche clientele and cutting edge contemporary collections.
Tucked away in Spring Gardens (just off King Street), Hervia is frequented by Manchester’s most fashion savvy crowd and those seeking cutting edge, fresh designer brands.
Hervia has an interesting background. Opened originally in 1993 in Manchester’s Royal Exchange Square, it was quickly named by Vogue as one of the UK’s finest designer boutiques, and was a fashion hotspot in the city. Tragically, the original store was destroyed by the IRA bombing in 1996. Undaunted, owner Oscar Pinto re-launched the store in its current location in 2010, with a vision to fill the gap of what had been missing in the northwest – a concept boutique supporting emerging British talent and stocking brands largely unavailable outside of the capital city.
Walking through the door of the store is like walking into a five star hotel. What strikes you first is the central glass cabinet structure, which owner Oscar told us is an original piece from the Dorchester in London. Mirrored ceilings reflect muted and subtle light from grand chandeliers, and the central tiered fragrance stand oozes charm.
Boasting a strong collection of menswear and womenswear, Oscar’s vision for the store is ‘timeless clothing’. He explained that this need not mean that the pieces are plain classics - they can be quirky and still stand the test of time. This season the store presents collections from Junya Watanabe, Comme des Garçons and Viktor and Rolf, all brands that echo this sensibility of timeless statement dressing. The store works closely with the British Fashion Council in order to help promote up and coming UK talent, such as Christopher Raeburn, Holly Fulton and Hannah Martin and has many collections from such designers that are exclusive to the north.
The Hervia store enables designers to display their collections in a concept space without compromising their vision, allowing customers to purchase garments and accessories that embody the original excitement, innovation and dynamism of the person who created them. For the aesthetically aware, this store is a must visit.
Hervia BAZAAR
Hervia Bazaar, 40 Spring Gardens, Manchester M2 1EN
hervia.com 49
Words and images by Kathryn Bell
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