Fashion News SCANDI STYLE SCOUT If one thing is for sure, it’s that our Scandi neighbours know a thing or two about fashion. We all
know and love high street favourites H&M and COS, and have had a taste of the effortlessly cool Scandi aesthetic with designer labels Acne and DAY Birger et Mikkleson, but there’s so much more. Photographer Sven Eselgroth is currently embarking on a trip through Scandinavia, camera in hand, to meet and photograph some more of the labels to watch.
Words by Christina Georgiou | Images by Sven Eselgroth _Rützou
Elegant and feminine are words used to describe the collections of Rützou. The label was founded in 2000 when Susanne Rützou (pictured below) set out on her own after six years with Swedish label Bruuns Bazaar, with the aim of creating a collection that reflected her personal style. Susanne is a hands-on designer and Rützou is led by her eye for timeless pieces in beautiful design. Expect eclectic bohemian prints, sophisticated draping and quality tailoring.
rutzou.com
_Norse Projects
After establishing itself as a successful menswear store in Copenhagen in 2002, the team behind Norse spent a few years laying the foundations for their own label. Launched in 2009 Norse Projects turns out functional menswear taking inspiration from street culture, skateboarding, architecture and the Danish landscape. Collections focus on quality, with European sourced and sewn pieces and a paired back aesthetic.
norseprojects.com
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Vitus at Scoop Models
Hanna at Unique Models
Designer Susanne Rützou
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